Are you a company based in Salisbury? Are you considering how you can get your website ranked better in Google so more people visit it and buy your products? Perhaps you don't have a website but you've realised this could be the way to reach more people. Whatever stage you're at with online marketing, now is the right time to consider search engine optimisation and what it can do for you.
Salisbury Cathedral
SEO is about tweaking your existing website (or creating a new website) so that it is search engine friendly. Search engines like your site and trust that it is about a particular topic.
When visitors search for information on that topic, the search engines display your site high up in the search engine rankings. As a result you get more visitors. You then need to ensure that you convert those visitors to leads and sales through further optimisation (for example, through conversion rate optimisation).
Compared to other traditional forms of advertising, SEO is a great investment for your Salisbury business. What alternatives do you have? Let's have a look at a few...
Pay per click
Pay per click is the process of paying to get listed in the 'paid ads' section at the top or sides of Google. Each time someone clicks the ad, that's when you pay. You can pay anything from 10p to £10 and more for each click. The pros are that you don't have to wait around to get that top spot. The cons are, first that only 10% of Google users bother with paid ads (they're not very trusted because anyone can list their business there). The second con is that you pay for every single click so it can be really costly. Of course you can set a budget but your budget doesn't stretch too far, especially in highly competitive industries.
Traditional advertising
TV, magazines, newspapers, cinema, radio.. these forms of advertising are all still used by big companies like Orange, Sony and Nike. Some ad campaigns are really successful but many suffer from a huge flaw. The flaw is that the ad is delivered at the wrong moment. You're not thinking about buying a new phone when you're just about to watch a film. You don't care about car insurance when you're watching Sex in the City. Get the idea? Many of these forms of advertising are really expensive too. Your average magazine ad costs about £500 - £1,000. Trust us when we say that for this kind of monthly budget, we can deliver far better targeted results!
SEO is about getting to the right people at the right time, using the right media and with the right message (what we like to call the 4 Ms). Your target audience is sitting behind a computer either looking for information to help them make a buying decision, or actually looking to buy. What could be more perfect? By optimising your site, we put your Salisbury business right in front of that person, giving you every opportunity possible to make a sale. SEO also offers amazing value because you can fix a budget each month but your results are absolutely unlimited.
If you need any more convincing, just visit our client testimonial page. We're adding new testimonials regularly - most of these are mailed through to us without any prompting. If you want to talk to our customers directly, just let us know - we'll check with them and pass on your contact details (or vice versa).
To find out more about our SEO Salisbury services please call us on 0115 966 7984 or email us, where a SEO specialist will be more than happy to talk to you about your needs and requirements.