Preston SEO Services.
Angel SEO is dedicated to helping as many Preston-based businesses as we possibly can with our SEO Services.
Are you a company based in Preston, looking to increase your online presence? SEO - search engine optimisation - is a great way to achieve this.
View of Preston skyline
Right now, there are hundreds of people looking to buy products or services like those you sell. SEO is the process of making adjustments to your website so that when a potential customer uses a search engine like Google, your website appears near the top of the search results.
How do you get my website to the top of the search engines?
Angel achieves this quite simply by ensuring that your website is really relevant to the product/service your Preston business is selling. It needs to contain useful high quality information that directly matches what the user is trying to achieve.
We also employ SEO techniques to make sure that Google can find all of your useful content. It's no good having great content if the search engines can't find it! This means ensuring that your website is cleanly coded, has a good structure, an easy to follow navigation and employs sitemaps.
How does having great content help me get visitors?
For example, let's say your Preston business sells mobile phones. Your search engine user wants to buy a new mobile phone. They're considering buying Sony Ericsson, but they're not sure which model to buy.
Your website contains a complete range of buying guides on Sony Ericsson mobile phones, with reviews and product comparisons. This is genuinely useful content for that particular user and Google is far more likely to display it than if your site merely contained links to buy the product.
I've heard getting links to my site is important too...
That's right! As part of the SEO process, we also get other trusted, relevant sites to link to you, and these links count as votes - Google then knows that your site is a worthwhile source of information on that particular topic.
I've considered Pay Per Click for my Preston business... it seems easier!
'Pay per click' (PPC) means your ads display in a coloured box at the top of Google (or to the side of the main results). You only pay if someone clicks on your link. It's true that pay per click will bring short term results. Did you know, however, that only 10% of Google users click on these ads? 90% trust the regular (organic) results.
Pay per click is a good short term technique for your Preston business but long term, SEO is a far better investment. We can manage your pay per click campaign to help you get the best possible value from it, but we do recommend PPC is used in tandem with a long term SEO strategy for the best value for money.
I already have traffic - but I don't get many sales!
If your Preston business isn't seeing many sales from your website, it may be for one of two reasons: (a) you're getting the wrong visitors (the search engines are displaying your site to people who don't want to look at a business like yours) or (b) your site isn't optimised to convert.
"Optimised to convert?"
This simply means the combination of elements on your page - copy (text), headings, images, offers etc, are not right - they're not leading to sales. You may get some sales because some people notice things that lead them to make a purchase. You need to find out what those things are and get rid of the elements that are causing you to leak sales.
Angel not only offers SEO services but we also offer your Preston business 'conversion rate optimisation', to ensure that once we've brought you the right traffic, your visitors turn into leads and sales, maximising your return on investment.
Okay - can I do all of this myself?
Of course! And there are loads of resources on this site to help you, if you decide to do this. Your other option is to get an expert, like Angel, to help you. SEO is a constantly changing discipline, because search engines adjust their algorithms every day (often twice a day). They do this to improve the accuracy of their results and to weed out sites that are trying to cheat their way to the top of the rankings.
Fortunately, at Angel, we live, breath, eat and sleep SEO - so we're always ahead of the game. If you haven't got the time to constantly research the latest techniques and adjust your site for the best results, get the Angel experts on board. With our transparent values, no fixed term contract, realistic goals and regular reports, we think you'll really enjoy working with us.
To find out more about our SEO Preston services please call us on 0115 966 7984 or email us, where a SEO specialist will be more than happy to talk to you about your needs and requirements.