Exeter SEO Services.
Angel SEO is dedicated to helping as many Exeter-based businesses as we possibly can with our SEO Services.
Is your business based in Exeter? Are you at the stage where you know you need your business to grow and expand, but you're not sure how best to do this. In today's difficult financial climate, every penny you spend needs to count and marketing can seem like a bit of a vague concept. Have you considered how cost effective it is to generate more business through an increased web presence? Read on to find out more about how search engine optimisation can do this.
Exeter Cathedral in Devon
Place less emphasis on traditional advertising
For most businesses, traditional forms of advertising are a huge waste of money, and yet people continue to use them because they don't know any better. The £500 a month advert that goes in a local magazine may generate a handful of enquiries - but is it really cost effective? The problem with magazine and newspaper ads, TV ads, radio ads and other traditional advertising is that it hits people at the wrong moment. You don't sit there watching Dr Who wondering who you're going to take out travel insurance with.
Grab people when they want to find you.
There is a huge potential market out there who actually do want to find you, however. They're not watching Dr Who. They're sitting behind their computer Googling terms like 'travel insurance' 'mobile phones' 'car insurance' and so on. Whatever your business sells, you can be sure people are searching for it online.
Check out Google's keyword tool and you can actually see this for yourself. So online marketing is quite simple in principle - you just need to put yourself in front of these potential customers at the right time. This is a case of getting ranked highly in Google for key words or phrase that your target market are using to find businesses like your Exeter business.
SEO puts your business in front of your potential customers.
Once you've identified what your target customers are searching for in Google (and carried out a bit of competitor research!) it's time to optimise your website so that Google regards your site as an authority on those keywords. There's a whole bunch of ways you (or we) can do this. The main goal for any website is to have good quality content that Google can find, index and trust. You need to add fresh content regularly and get links from sites that Google regards as authoritative to your content.
Angel will put together an SEO strategy for you, based on your budget and resources. Whether you have £100 or £1,000 to spend each month, you can really impact the growth of your Exeter business through SEO. We'll tell you exactly what we're going to do for you, and agree with you when we'll report on the results.
Angel sets realistic goals for your website.
Your SEO plan will include both short term and long term goals. Short term goals are usually long tail keywords - for example, if your business sells second hand cars, it will be far easier and quicker to get ranked for 'second hand cars Exeter' than it will be to get ranked for 'second hand cars'.
'Second hand cars Exeter' is also likely to be a better goal because unless you're a national company, you're unlikely to be interested in customers located in the North, just as those customers are unlikely to be interested in you. Of course, every business is individual, so you can be assured we'll carefully review your needs with you and devote our resources into getting you ranked for the keywords that really matter to you.
To find out more about our SEO Exeter services please call us on 0115 966 7984 or email us, where a SEO specialist will be more than happy to talk to you about your needs and requirements.