Is your business based in Essex? Are you looking for an affordable way to increase your client base? Perhaps you've considered either establishing an online presence (getting a website) or boosting your existing online presence as a way to do this.
The Old Ship Inn, Heybridge, Essex
Angel SEO is a midlands-based firm specialising in doing exactly that. We build search engine friendly websites that conform to Google's expectations (and those of the other top search engines). We also optimise existing websites to boost their rankings in Google, so that more people see the site for search terms that are relevant.
If your Essex business has an existing website, we'll optimise it to make it search engine friendly. How? We'll look at any number of over 200 different factors that can affect your rankings.
Top on our list will be ensuring your website is cleanly coded and has a good navigation that both users and search engines can follow. We'll look at your link profile (a profile of other sites that are linking to you) and work on getting you relevant, authoritative links.
We'll work on your content, to ensure it can be found by people looking for information on your products and services. After that, we'll look at other ways to build your online presence, such as adding a blog to your site to allow the creation of fresh, relevant content which is then bookmarked and linked to further boost your trust in the eyes of Google.
Whilst we don't believe ignoring the other search engines is a good tactic(!), it makes sense to focus your resources on getting ranked higher in Google. Why? According to Hitwise (2010), Google.co.uk commands 87.76% of searches in the UK. Google.com takes a further 3.9%, with Bing on 3%, Yahoo on 2.57% and Ask on just 1.38%.
On average you'll receive around 80% of your website traffic from Google, with the rest coming from direct hits (people typing your website address into their browser), other websites linking to you, and the other search engines. So Google should be your primary target.
Naturally, it depends what product or service you're offering and what kind of competition you're up against. We need to look at your site to give you a good idea of what we can achieve for you. For most websites, we can comfortably say that a page one position for a good number of key words or phrases that will convert for them, is realistic.
Angel will recommend that your Essex business targets a number of long tail and short tail keywords. A short tail keyword is something like 'mobile phones'. It's far harder to achieve and may take many months of work to get a page one result. A long tail keyword is something like 'mobile phones nottingham'. This is far easier to achieve. We often secure page one long tail keyword positions for our clients within a matter of days or weeks, rather than months (read our SEO case studies for more info!).
Angel's values are honesty, transparency and 'no compromises' - this means we'll be realistic from day 1 - we won't promise you something that's unrealistic. A page one position for practically any keyword can be achieved but in all cases, it's a question of time and resources - so you need to let us know what your budget is and we'll be able to tell you whether what you're trying to achieve can be attained with that budget.
If your Essex business is fortunate to have a popular site already, great! If that's the case, we really recommend you take us up on our website SEO health check. We'll go over your site and identify ways you can boost your traffic, from basic steps like improving meta data, through to strategic steps like improving conversions. These are steps that you can take yourself, if you wish, or we can give you a quote to complete the work for you. Click here to get a website health check.
To find out more about our SEO Essex services please call us on 0115 966 7984 or email us, where a SEO specialist will be more than happy to talk to you about your needs and requirements.