Conversion Rate Optimisation Services
Conversion rate optimisation, simply, means turning more of your visitors into customers.
SEO drives the right visitors to your website - conversion rate optimisation turns those visitors into sales. Angel SEO offers expert conversion rate optimisation services.
SEO focuses on getting more of the right people to visit your website, but once the people are on your website, what next? Ideally, you want them to make a purchase from you.
Most websites assume that visitors will do this because they're 'in the mood to buy' - they're looking for your product or service, so they'll just click 'buy now' and you'll have made your sale. Does that really happen for every visitor? Unfortunately not. Without looking at any data, you'll know it doesn't happen from the fact that you get far more traffic than you get enquiries/sales.
Check your bounce rates.
If you want to dig down deeper, sign up to Google Analytics and check out your 'bounce rate'. What does the bounce rate mean? The bounce rate is the percentage of single-page visits to your site, or visits in which the visitor left your site from the entrance (landing) page. They came, they left. They didn't buy.
You're bound to have some people leaving the site straight away, so you're bound to have at least some percentage bounce rate. Search engines aren't perfect and will sometimes display your page to people who aren't looking to find someone like you. People aren't always great at typing in the right key words or phrases when they're looking for stuff either.
In the above video SEO expert Rand Fishkin explains a little bit more about conversion rate optimisation.
But if your bounce rate is high, it suggests either (a) you're attracting far too many of the wrong people, or (b) you're attracting the right people and not converting them to sales. The answer is 'conversion rate optimisation'.
Employ conversion rate optimisation for more sales.
Conversion rate optimisation is about increasing the number of leads and sales you get, without spending more money on increasing your traffic. So it's for people who already get at least some visitors to their website.
You do this simply by working on reducing your bounce rate. More specifically, you do this by monitoring different elements of the page, and combinations of these elements, to see what converts - and what doesn't.
Every factor affects your conversions.
There are factors on your page/website that visitors see which cause them to make an enquiry or a purchase. These may be headings, copy (text), offers, images or layout factors. Remember that every visitor sees something different. When you stare at a building, why is it that you notice at certain features and people around you look at others? It's just the same on a website, people notice different things. To complicate things a little, each visitor sees a different combination of things. One may notice a heading and image - another may notice a heading and an offer - yet another may disregard the headings and only notice the copy (text) and images.
Provide the optimal combination of factors for success.
If only we could work out which features on the page trigger a sale! We could exclude all the other bits of the page that cause people to lose interest. And that's exactly what conversion rate optimisation allows you to do. Hundreds of variables are analysed to discover not only which elements of the page lead to conversion, but also which combination of elements lead to a conversion.
Using conversion rate optimisation, you can test not only how elements on a page affect people, but also which offers perform the best. You can make small changes to your offers once you have identified what differences people really care about.
To find out more about our CRO services please call us on 0115 966 7984 or email info@angelseo.co.uk, where a CRO specialist will be more than happy to talk to you about your needs and requirements.
@AngelSEO - Keeping it relevant for Google: thoughtful keyword selection for H1 tags http://fb.me/GFheX5h3