Jobs and outcomes don't change - all that changes is how the current solutions satisfy the desired...(Continue)
You should look outside strategic groups to create unique and superior value, because identifying which value factors cause buyers to trade up or down to another strategic group is a way to identify compromises that consumers are being...(Continue)
When looking at your ideas and evaluating how you can create unique and superior value, look across alternative industries for...(Continue)
In marketing, remember one of your goals is to optimise value. Just as competitors may have value creators that help them deliver better value, these can equally work against them when meeting other consumer value lines....(Continue)
Projects are the workhorses of your business. In order for you to get anything done, it must be done via a project. It also follows that every project must be therefore justified in terms of how it helps...(Continue)
Value creators can be grouped across 'the performance 14' to help you identify where you can make an impact with your product or...(Continue)
Find out about company value lines, industry value lines, product value lines and consumer value lines, and how to evaluate...(Continue)
This article looks at the relationship between your Product Value Lines and your Consumer Value Lines....(Continue)
Anything that helps us in the Value Line is called a Value Creator. Let’s look at the Value Line again first, before going on to Value...(Continue)
When it comes to creating value, don't try to do everything, deliver quality that people want and realise quality and cost are...(Continue)
Value and innovation go hand in hand to produce new products and improve existing ones. Learn how disruptive value makes the biggest impact in any...(Continue)
Opportunity scores are ways of looking at whether it is worth continuing with an idea for a product or service. You look at the current solution and weigh up whether your solution can add value, and what areas...(Continue)
Value pains are factors that customers don't want. Another word is detriments. They are the factors that make customers groan "I wish it didn't do that! Finding the value pains helps you identify...(Continue)
Value factors are simply things that are valued - features, benefits and things that enable you to do the job you're trying to do better. Weighing up value factors enables you to identify where you could bring more...(Continue)
Value is about the stuff consumers value when they're trying to do a job. It's the factors that make your product or service better than other peoples' products or services....(Continue)
More about value - including what values are constant? To take an example, people have been trying to do the job of communicating for thousands of years - whether by cave drawings or...(Continue)
You understand value but do you understand that value isn't always what you think it is? It's about what the customer perceives it to be. Something can be high quality but be perceived as low quality and vice...(Continue)