SEO Knowledge Base

Advice, tips, tricks and general information about search engine optimisation (SEO) and much more.

SERM

SERM – search engine reputation management – is about looking after your website or company’s public appearance online. Where there are negative reviews, these are pushed down the rankings in favour of more positive material.

 

Before commenting on negative feedback, assess whether this might bring the feedback to the top of the rankings. Always deal with complaints but sometimes go direct. Create other content to push negative reviews down and out...(Continue)

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