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This article introduces priority opportunity scores and key opportunity scores, post research, as well as looking at key value...(Continue)
What is your ideal solution and ideal value line? This part of your idea analysis is looking at whether you could improve current solutions to consumers'...(Continue)
You should look outside strategic groups to create unique and superior value, because identifying which value factors cause buyers to trade up or down to another strategic group is a way to identify compromises that consumers are being...(Continue)
When looking at your ideas and evaluating how you can create unique and superior value, look across alternative industries for...(Continue)
This article is about post market research, segmentation and segmentation variables - specifically, response...(Continue)
In marketing, remember one of your goals is to optimise value. Just as competitors may have value creators that help them deliver better value, these can equally work against them when meeting other consumer value lines....(Continue)
What is your customer's ideal solution? Whilst you might not always be able to provide it, it may inspire you to producing something better than the currnent leading...(Continue)
Looking at an idea? Trying to evaluate it if it will work? You need to perform a P14 (performance 14) analysis - this will help you work out if you can offer unique value in any or all...(Continue)
A business with a .uk domain name that Nominet looks after cannot opt out of having their address published on...(Continue)
When evaluating an idea for a product or service, it may help to use a value chart. Here's how to create and use...(Continue)