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Summary: Have you been wanting to dip your toe in the social media water, but don’t know where to start? Facebook and Twitter are great places...(Continue)
Want more Facebook Fans, but not sure how to go about attracting them? This article explains why you should worry less about numbers - quality fans are more important than quantity of fans....(Continue)
Jobs and outcomes don't change - all that changes is how the current solutions satisfy the desired...(Continue)
This article in our series on market research and opportunities, looks at post research and prioritising to find the best...(Continue)
It’s time to take a sit back from the research process and decide what you could potentially make....(Continue)
When you're looking to move into an industry, follow this guidance on finding the opportunity to make an...(Continue)
What is the ultimate Solution and the ultimate consumer value line? This is about finding a solution which maximises or minimises everything that the consumer wants to...(Continue)
Are you looking to innovate in a particular industry? Try asking these questions to discover if you could make an impact with your...(Continue)
Summary: This article on post market research looks at under-served jobs and over-served jobs. If a job or outcome is important and unsatisfied for current solutions or detriments, it is an obvious area of opportunity. For all jobs and outcomes,...(Continue)
When conducting market research, it's essential to identify segments according to the jobs and outcomes that are important to a particular group of...(Continue)