Are you optimising your website yourself? Angel's SEO Knowledge Base is a gold mine of SEO and marketing information - select from our most recent articles below or choose a category on the right to find what you're looking for.
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When looking at your ideas and evaluating how you can create unique and superior value, look across alternative industries for...(Continue)
This article is about post market research, segmentation and segmentation variables - specifically, response...(Continue)
In marketing, remember one of your goals is to optimise value. Just as competitors may have value creators that help them deliver better value, these can equally work against them when meeting other consumer value lines....(Continue)
What is your customer's ideal solution? Whilst you might not always be able to provide it, it may inspire you to producing something better than the currnent leading...(Continue)
Looking at an idea? Trying to evaluate it if it will work? You need to perform a P14 (performance 14) analysis - this will help you work out if you can offer unique value in any or all...(Continue)
A business with a .uk domain name that Nominet looks after cannot opt out of having their address published on...(Continue)
When evaluating an idea for a product or service, it may help to use a value chart. Here's how to create and use...(Continue)
To price your idea, you need to analyse the costs at various stages of the value line for your product....(Continue)
The value canvas is a graph showing Value Factors along the bottom axis and a rating of high to low along the vertical axis....(Continue)
If you think you have an idea for a great product a Value Map is one way to test it because it shows how you differ from the rest of the offerings designed to do the same...(Continue)
