SEO Knowledge Base

What is the ultimate Solution and the ultimate consumer value line? This is about finding a solution which maximises or minimises everything that the consumer wants to...(Continue)

Are you looking to innovate in a particular industry? Try asking these questions to discover if you could make an impact with your...(Continue)

Summary: This article on post market research looks at under-served jobs and over-served jobs. If a job or outcome is important and unsatisfied for current solutions or detriments, it is an obvious area of opportunity. For all jobs and outcomes,...(Continue)

When conducting market research, it's essential to identify segments according to the jobs and outcomes that are important to a particular group of...(Continue)

This article introduces priority opportunity scores and key opportunity scores, post research, as well as looking at key value...(Continue)

What is your ideal solution and ideal value line? This part of your idea analysis is looking at whether you could improve current solutions to consumers'...(Continue)

You should look outside strategic groups to create unique and superior value, because identifying which value factors cause buyers to trade up or down to another strategic group is a way to identify compromises that consumers are being...(Continue)

When looking at your ideas and evaluating how you can create unique and superior value, look across alternative industries for...(Continue)

This article is about post market research, segmentation and segmentation variables - specifically, response...(Continue)

In marketing, remember one of your goals is to optimise value. Just as competitors may have value creators that help them deliver better value, these can equally work against them when meeting other consumer value lines....(Continue)