SEO Knowledge Base

Doing your own SEO can be both rewarding and cost effective. Make sure you know the time commitment involved, and you’re not evaluating the option as a false...(Continue)

PageRank measures the amount of votes for your page/site, in order to determine which sites are best. A page that links to you is voting for your website. Pages/sites with the most votes from other...(Continue)

You can harness the power of content in your link building campaign by creating great content that people will want to link to, creating a small amount of killer highly original content and creating content for other people’s...(Continue)

There are 2 alternative ways of dealing with international versions of your website. You need to pick the approach that best fits your own circumstances by reading the pros and cons of...(Continue)

If you’re hiring someone else to do your SEO, be careful – the SEO industry is still relatively new in the UK and there are plenty of would-be SEO experts waiting to take advantage of customers with little...(Continue)

Social media can be a valuable part of your linking campaign. You can exploit three types of sites - bookmarking sites, social news sites and social networking...(Continue)

Understanding how links work will help you use links to build a better website, and to obtain better inbound links to your site, building your relevance, authority and trust in the eyes of the search...(Continue)

Google uses the links to your site as a way of telling what your site is about and whether it can be trusted. Links are like votes and sites with more votes from other trusted websites appear...(Continue)

Linkerati are tech savvy web users who can make or break your viral campaign, and who fall into one or more of the following groups: bloggers, social media users, journalists, researchers, offline promoters, and forum participants. ...(Continue)

Linkbait is the creation of compelling content for the purpose of getting people to link to it and share it with...(Continue)