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Value factors are simply things that are valued - features, benefits and things that enable you to do the job you're trying to do better. Weighing up value factors enables you to identify where you could bring more...(Continue)
Value is about the stuff consumers value when they're trying to do a job. It's the factors that make your product or service better than other peoples' products or services....(Continue)
More about value - including what values are constant? To take an example, people have been trying to do the job of communicating for thousands of years - whether by cave drawings or...(Continue)
To understand how you can make a difference with your products or services, you need to understand the jobs that people are trying to do. Most jobs don't change - for example, the job of cleaning a house...(Continue)
Once you understand the jobs people are trying to do, you need to look at the outcomes. Outcomes are what people are trying to minimise or maximise to achieve the job. They are measured through metrics and there...(Continue)
You understand value but do you understand that value isn't always what you think it is? It's about what the customer perceives it to be. Something can be high quality but be perceived as low quality and vice...(Continue)
Before you embark on a new business idea, you need to understand what products are. Products (and services) are solutions to jobs. Value is the things you love vs the things you hate in relation to those products...(Continue)
Ensure you don’t use any techniques that will cause search engines difficulty with spidering your website. Make sure you use a clear, SEO friendly navigation, and follow these other tips to ensure you don’t do anything to...(Continue)
With a bit of help from AddThis, we’ve compiled a list of social media sites for bookmarking, sharing and discussing articles. We’ve also thrown in a few tools which are useful for social...(Continue)
An SEO expert can save you time and money, because they know SEO inside out and can plan and execute an effective SEO campaign far quicker than if you did the work...(Continue)