Summary: It’s time to take a sit back from the research process and decide what you could potentially make.
This stage represents some of the most important thinking you can do inside a company and many people must have input into the discussions.
You now should be able to see different segments, but before we get into the more technical side of value innovation, the most important thing of all is that you build something you are going to be really proud of, something that really excites you and you have a passion for. In order to do that you have to make something that solves a problem you really care about. The challenge you want to overcome has to be something shared by your team, something you really want to meet and conquer. The enthusiasm you and your team have for the challenge will shine through in your product.
If you don’t work on something you really love, what’s the point? Why spend you life making something you don’t care about? You have to choose ideas that mean something to people and that you can have fun with and enjoy creating!
Think of your products as works of art. After all is said and done, no amount of money can beat the feeling of looking at something and saying “Wow – we did that!” and that’s what business is all about! Better still, if you do your homework right, it will be something that people really love and are proud to use, something special that brings a smile to people’s faces and makes them feel good! What a great way to be of service!
Giving better value is about really caring for people more. It’s an external focus which comes from being continually focused on looking at other people’s lives, their thoughts and feelings in lots and lots of detail and then using equal love and care to make something that really makes them happier.
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