Summary: When evaluating an idea for a product or service, it may help to use a value chart. Here’s how to create and use them.
It may help you to fill in the below Value Charts for your ideas – below is an example for a product which is a quick and easy online business creator.
The numbers in brackets are the weighting in your estimation of how important that aspect is in meeting the Opportunity Score in question.
The number in brackets next to the Opportunity Score e.g. (P.O.S) (30) is its weighting for the consumer based on your data.
For the “Solution Features” box, ensure that you do not repeat the Opportunity Score in your features – e.g. “minimise time to set up business to seconds.” Then as a feature “Speed of Use”.., exactly what feature leads to the speed of use?
| Meeting the Priority Opportunity Scores and Key Opportunity Scores – Our Idea For Segment A | |||
| Value Creators To Meet Ideas Priority Opportunity Score (P.O.S) | Value Creators To Meet Ideas 5 Key Opportunity Scores (K.O.S) | Value Creators for Other Ideas Opportunity Scores | |
| Solution Features
(100 weighting points between Value Creators in green) |
To meet “minimise time to set up online business to seconds.” (P.O.S) (30)
No programming knowledge or skills (40) Core modules make ease of use (15) Free Support (10) Support Community (10) No Cost (10) Paid set up if required (7.5) Part of Hub (5) Examples (2.5) |
To meet “maximise revenue generation.” (K.O.S. 1) (20)
Part of Hub (50) Business Advice (50) To meet “maximise support.” (K.O.S. 2) (15) Support Community (60) Free Support (40) Etc, etc |
|
| Entire Value Line
(100 weighting points between Value Creators in green) |
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| Identify Value
(100 weighting points between Value Creators in green) |
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| Create Value
(100 weighting points between Value Creators in green) |
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| Communicate Value (Exposure and focus)
(100 weighting points between Value Creators in green) |
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| Communicate Value (Effectiveness)
(100 weighting points between Value Creators in greens) |
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| Deliver Value
(100 weighting points between Value Creators in green) |
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| Support Value
(100 weighting points between Value Creators in green) |
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| Monitor/Measure Value
(100 weighting points between Value Creators in green) |
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| Sustain Value
(100 weighting points between Value Creators in green) |
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Now do the same for the Priority Value Factor and Key Value Factors – those things your data shows you are important but satisfied.
| Meeting the Priority Value Factor and Key Value Factors– Our Idea For Segment A | ||||
| Value Creators To Meet Ideas Priority Value Factor (P.V.F.) | Value Creators To Meet Ideas 5 Key Value Factors (P.V.F.) | Value Creators for Other Value Factors | Qualifier Value Creators | |
| Solution Features
(100 weighting points between Value Creators in green) |
To meet “minimise amount of bugs.” (P.V.F.) (30)
All in one solution – less variability (40) Free Technical Support (30) Auto Bug Reporting (30) |
Etc, etc | ||
| Entire Value Line
(100 weighting points between Value Creators in green) |
||||
| Identify Value
(100 weighting points between Value Creators in green) |
||||
| Create Value
(100 weighting points between Value Creators in green) |
||||
| Communicate Value (Exposure and focus)
(100 weighting points between Value Creators in green) |
||||
| Communicate Value (Effectiveness)
(100 weighting points between Value Creators in green) |
||||
| Deliver Value
(100 weighting points between Value Creators in green) |
||||
| Support Value
(100 weighting points between Value Creators in green) |
||||
| Monitor/Measure Value
(100 weighting points between Value Creators in green) |
||||
| Sustain Value
(100 weighting points between Value Creators in green) |
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