Summary: What is the ultimate Solution and the ultimate consumer value line? This is about finding a solution which maximises or minimises everything that the consumer wants to see.
Start by thinking of the ultimate solution to the jobs and outcomes people are trying to perform. The ultimate solution is the one that maximises or minimises everything to the fullest possible levels sought by consumers. It’s the once in a life time pill that stops facial hair growth, the 100% safe instant personal teleporter, the fuel and emission free motor engine that weights as little as polystyrene.
Now these solutions will often be beyond all achievement, even physical possibility, but, all solutions are slowly moving towards them. For example razors are trying to remove hair quicker, more easily, more closely and require less replacement as they do it – all paler shades of the ultimate solution.
Likewise all the value lines for solutions are moving towards the ultimate solution in the consumers eyes too – this time in the form of the ultimate consumer value line. Why ring round companies for loan quotes, when you can get all prices on one website? For example – see moneysupermarket.com
Take a look at solutions and consumer value lines for the segments you want to target and analyse them along the following value constants to come up with the ultimate solution and the ultimate consumer value line. Looking at the ways that products and consumer value lines have changed in the past can help you too.
Let’s look at some of the value constants that stretch across improvement in all industries and the solutions they provide.
- Quicker
- Faster
- Easier
- Better
- Quicker to buy
- More convenient
- Cheaper price
- Cheaper cost of ownership
- Smarter
- More choice
- Lighter
- Smaller
- Number of users
- Greater conformance of results/quality
- Number of collaborators
- More fun
- Less middlemen
- Quality
- More effective
- More accurate
- More storage
- More availability
- More exclusive
- Warmer
- Cooler
- Cooler (as in more hip/more fashionable!)
- Real time
- Better image
- More expensive
- More beautiful
- Healthier
- Bigger
- Faster
- More powerful
- More trusted
- More accessible
- More indulgent
- More luxurious
- Simpler
- Greener
- Purer
- Older
- Newer
- Younger
- Sexier
- Tougher
- Softer
- More comprehensive
- More comfortable
- More customisable
- More opinions
- Bigger community
- More users
- More interaction (with others)
- More interactive (with interface)
- Durable
- Automated
- Less thought
- Less repetition
- Less noisy
Less messy - Less waste
- More realistic
- More organised
- More prestigious
- Visual results
- Easier to find
- Greater transparency
- Greater trust
- Greater accountability
- Authenticity
- Not fake (rip off)
- Un-metered/unlimited
- Flat rate
- Converges or adds other jobs
Now perform an ultimate performance 14 analysis and jot down the absolute best use of the value creators to meet the ideal in each of the below areas -
- Product
- Price
- Place
- Promotion
- Penetration
- People
- Policies
- Processes
- Property
- Perceptions
- Performance
- Partners
- Planning
- Priorities
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