Summary: Here’s 10 short and sweet email marketing tips to get you better results – enjoy!
Are you planning an email campaign? Here are some simple email marketing tips that can help you increase your open and click through rates.
- Know your target audience – understand your reader. What do they like? What are they interested in?
- Personalise – add personal touches to your emails, e.g. ‘Hello Sarah!’, instead of just ‘Hello’.
- Have an eye catching subject line – make sure it is appealing to your target audience. Slightly cryptic lines that intrigue the reader bring better open rates.
- Be clear – say it as it is, right from the start. Don’t make your reader hunt for the point of your email!
- Offer versions – provide a plain text as well as a HTML version. This will mean more people have access to your content e.g. screen readers.
- Include an unsubscribe link – have a prominent unsubscribe link, don’t hide it in the hope no-one will unsubscribe – they are more likely to want to unsubscribe when you hide it from them.
- Be consistent – with your style, design, and when you send your emails out. If you send them out on a certain day, at a certain time, keep to it – your readers will be waiting for your email.
- Creativity is key – be creative when designing your emails and your content. Make your email’s a ‘must read’. If you start as you mean to go on with great content, stylish looking emails. You will see the rewards in your open and click through rates.
- Keep it concise – say what needs to be said. Don’t make your email thousands of words long, no one will read them. The aim of your email is to get them to visit your website or contact you, and hopefully that shouldn’t take a thousand words of convincing.
- Include calls to action (e.g. ‘click here to sign up’) and get a good balance – don’t just limit it to one, but don’t litter your text with them either.
I said 10 email marketing tips but there’s one piece of advice that shouldn’t be left out – make sure you’re delivering some value with your email. Offers and free gifts work well e.g. spend over £50 today and receive a free company reusable bag, or whatever would be appealing to your customers. Free knowledge – exclusive industry reports, tips, ‘find out how I did this’ etc also works well. Of course, it does depend on your industry and target audience, so tailor to your market sector.
There you have it, ten (+1) great tips to improve your emails. Let us know how you get on. Do you have any more tips that you want to share with us and our readers? Feel free to comment below.
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