Summary: This article introduces priority opportunity scores and key opportunity scores, post research, as well as looking at core value factors.
From this you’ll have found where the biggest Opportunity Scores are for jobs and outcomes, and this is the place where often you really need to drive home your advantage. The Priority Opportunity Score is the highest score, and Key Opportunity Scores are often the next 3 to 6 biggest.
There will be a Priority Opportunity Score and Key Opportunity Scores overall as well as a Priority Opportunity Score and Key Opportunity Scores for each part of the Value Line.
Post Research – Adding the Priority Value Factor and Key Value Factors
It’s also time to correlate all your scores to find the leading Value Factors for not only the value itself but the entire Value Line at each part.
These are the most important jobs and outcomes, and may or may not be well satisfied and therefore there can be overlap with the Priority and Key Opportunity Scores. Whatever the case, they are important, and even if well satisfied, you’ll need to meet them as well as the rest.
This will provide invaluable later on because it is these Priority Value Factor and Key Value Factors (you always have to be comparable here if these are not showing big opportunity scores across any of the 5 types) and the areas with the biggest Opportunity Scores (where we need to be the best) that we are going to focus most of our effort.
Remember that jobs and outcomes can be both Value Factors and Opportunity Scores and often will be both.
A job/outcome will be a Value Factor is it is highly prioritised, and an Opportunity Score if medium to highly prioritised, but unsatisfied.
Value Factors must always be met. That’s why I don’t recommend removing them from the Opportunity Score list. Yes you’ll remove duplication of a little analysis somewhat later on, but what if an Opportunity Score is phased out and that it turns out to be a Value Factor in that was crucial and is not deleted? Very bad news! That’s why I advocate having items that should appear in both lists, be in both lists, rather than using an either/or mentality.
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