Summary: Looking at an idea? Trying to evaluate it if it will work? You need to perform a P14 (performance 14) analysis – this will help you work out if you can offer unique value in any or all of the relevant areas relating to your idea.
If you’ve got a great idea, perform a performance 14 analysis. Start by jotting down the achievable ideal in each of the below areas – remember – keep focused on the famous four as you do! What’s the achievable ideal here for each of your ideas?
- Product
- Price
- Place
- Promotion
- Penetration
- People
- Policies
- Processes
- Property
- Perceptions
- Performance
- Partners
- Planning
- Priorities
For example, for ‘price’, what would be your ideal price? For product, what would be the ideal solution to the problem you have?
Now add some magic! As you look at the entire consumer experience, see if you can add these magic touches anywhere –
- Make it more fun!
- Make it exciting!
- Make it something people will tell their friends about
- Make it unique
- Make it remarkable
Enjoyed this article?
Subscribe to our RSS feed, follow us on Twitter or just simply recommend it.
Further Discussion
Leave a Response
Make sure you enter the * required information where indicated. Responses are moderated so please no link dropping, no keywords or domains as names; do not spam, and do not advertise!