Our free comprehensive marketing guide written by a successful business consultant covers principles that will help you take your business forward with business development and marketing both offline and online.
This article on post research gives some examples of segmentation. ...(Continue)
Summary: This article looks at post research segmentation variables – specifically, identifier variables. As mentioned earlier, segmentation variables can be broadly classified into two categories – identifier variables and response variables. Identifier variables are used after response variables to define...(Continue)
Summary: This article looks at a post research case study on segmentation with the purpose of identifying value, based on Motorola. Motorola using cluster analysis software analysis found 3 segments for two way radios. The frost segment’s Ultimate Goal...(Continue)
To segment a market you need to identify groups of consumers with similar jobs and...(Continue)
Jobs and outcomes don't change - all that changes is how the current solutions satisfy the desired...(Continue)
This article in our series on market research and opportunities, looks at post research and prioritising to find the best...(Continue)
It’s time to take a sit back from the research process and decide what you could potentially make....(Continue)
When you're looking to move into an industry, follow this guidance on finding the opportunity to make an...(Continue)
What is the ultimate Solution and the ultimate consumer value line? This is about finding a solution which maximises or minimises everything that the consumer wants to...(Continue)
Are you looking to innovate in a particular industry? Try asking these questions to discover if you could make an impact with your...(Continue)
Summary: This article on post market research looks at under-served jobs and over-served jobs. If a job or outcome is important and unsatisfied for current solutions or detriments, it is an obvious area of opportunity. For all jobs and outcomes,...(Continue)
When conducting market research, it's essential to identify segments according to the jobs and outcomes that are important to a particular group of...(Continue)
This article introduces priority opportunity scores and key opportunity scores, post research, as well as looking at key value...(Continue)
What is your ideal solution and ideal value line? This part of your idea analysis is looking at whether you could improve current solutions to consumers'...(Continue)
You should look outside strategic groups to create unique and superior value, because identifying which value factors cause buyers to trade up or down to another strategic group is a way to identify compromises that consumers are being...(Continue)
When looking at your ideas and evaluating how you can create unique and superior value, look across alternative industries for...(Continue)
This article is about post market research, segmentation and segmentation variables - specifically, response...(Continue)
In marketing, remember one of your goals is to optimise value. Just as competitors may have value creators that help them deliver better value, these can equally work against them when meeting other consumer value lines....(Continue)
What is your customer's ideal solution? Whilst you might not always be able to provide it, it may inspire you to producing something better than the currnent leading...(Continue)
Looking at an idea? Trying to evaluate it if it will work? You need to perform a P14 (performance 14) analysis - this will help you work out if you can offer unique value in any or all...(Continue)
When evaluating an idea for a product or service, it may help to use a value chart. Here's how to create and use...(Continue)
To price your idea, you need to analyse the costs at various stages of the value line for your product....(Continue)
The value canvas is a graph showing Value Factors along the bottom axis and a rating of high to low along the vertical axis....(Continue)
If you think you have an idea for a great product a Value Map is one way to test it because it shows how you differ from the rest of the offerings designed to do the same...(Continue)
This article in our free marketing guide looks at a marketing case study – Cirque du Soleil - reinventing a product...(Continue)
This article looks at a marketing case study - Yellow Tail...(Continue)
This article is part of our free market research guide. It looks at some tips in relation to your findings from your market...(Continue)
When evaluating your business idea, consider whether you can do jobs other industries do as well - services that people need in order to best enjoy and utilise your...(Continue)
Summary: This article is step 1 parts 3 and 4 of our free guide to market research. Step 1 Part 3 Find the Opportunity Sores for jobs people are trying to do when they use value. Now you have a...(Continue)
This article is step 1 parts 6, 7 and 8 of our market research...(Continue)
This article from our free marketing guide talks about the 7 phases of a market research...(Continue)
Step 1 part 11 of our market research...(Continue)
Step 1, parts 9 and 10 of our market research guide....(Continue)
This is step 1 part 14, 15 and 16 continuing our guide to market research....(Continue)
This is a continuation of our guide to conducting market research - at step 1 part 12, we look at how the consumer gets and receives...(Continue)
Continuation of our guide to market research - step one of part 13 looks at how the consumer uses...(Continue)
In marketing, you use the performance 14 to help identify, create, communicate, deliver, support, monitor, measure and sustain value. ...(Continue)
In marketing, differentiation, low cost and focus are three generic competitive strategies that readers of business strategy will be familiar...(Continue)
The value creators and how they make the value line...(Continue)
This article provides an example of how value creators, value barriers, value gates and value detractors can be seen in...(Continue)
Just like Value Factors expressed in terms of features can be or become detriments, Value Creators can also work for and against firms too, depending on whether they add to value or detract from...(Continue)
Projects are the workhorses of your business. In order for you to get anything done, it must be done via a project. It also follows that every project must be therefore justified in terms of how it helps...(Continue)
Value creators can be grouped across 'the performance 14' to help you identify where you can make an impact with your product or...(Continue)
Find out about company value lines, industry value lines, product value lines and consumer value lines, and how to evaluate...(Continue)
This article looks at the relationship between your Product Value Lines and your Consumer Value Lines....(Continue)
Anything that helps us in the Value Line is called a Value Creator. Let’s look at the Value Line again first, before going on to Value...(Continue)
When it comes to creating value, don't try to do everything, deliver quality that people want and realise quality and cost are...(Continue)
Value and innovation go hand in hand to produce new products and improve existing ones. Learn how disruptive value makes the biggest impact in any...(Continue)
Focus on the famous four - priority opportunity score, key opportunity score, priority value factor and key value factor - to find and evaluate new opportunities in...(Continue)
Opportunity scores are ways of looking at whether it is worth continuing with an idea for a product or service. You look at the current solution and weigh up whether your solution can add value, and what areas...(Continue)
Value pains are factors that customers don't want. Another word is detriments. They are the factors that make customers groan "I wish it didn't do that! Finding the value pains helps you identify...(Continue)
Value factors are simply things that are valued - features, benefits and things that enable you to do the job you're trying to do better. Weighing up value factors enables you to identify where you could bring more...(Continue)
Value is about the stuff consumers value when they're trying to do a job. It's the factors that make your product or service better than other peoples' products or services....(Continue)
More about value - including what values are constant? To take an example, people have been trying to do the job of communicating for thousands of years - whether by cave drawings or...(Continue)
To understand how you can make a difference with your products or services, you need to understand the jobs that people are trying to do. Most jobs don't change - for example, the job of cleaning a house...(Continue)
Once you understand the jobs people are trying to do, you need to look at the outcomes. Outcomes are what people are trying to minimise or maximise to achieve the job. They are measured through metrics and there...(Continue)
You understand value but do you understand that value isn't always what you think it is? It's about what the customer perceives it to be. Something can be high quality but be perceived as low quality and vice...(Continue)
Before you embark on a new business idea, you need to understand what products are. Products (and services) are solutions to jobs. Value is the things you love vs the things you hate in relation to those products...(Continue)
