SEO Knowledge Base

Advice, tips, tricks and general information about search engine optimisation (SEO) and much more.

Link building

Link building is one of the most important parts of SEO right now. This section’s about obtaining high quality, relevant links to your website from other trusted domains to boost your rankings – how, why and where.

 

Summary: Read our top 3 link building guides created by Angel SEO. Link building is one of the most important parts of SEO right now. These guides are about obtaining high quality, relevant links to your website ...(Continue)

 

You need links to your site as part of your strategy to rank well in Google, but not all links are worth the same. A number of factors affect the value of a...(Continue)

 

Having some image links to your site is part and parcel of a diverse link profile, but image links (with alt text) are less valuable than regular links (with anchor...(Continue)

 

This article explains scraper websites, what they are, what they do and the effect their activities have on your own...(Continue)

 

Linkbait is a vital part of any good linking strategy, to help drive traffic to your website and develop brand...(Continue)

 

With a bit of help from AddThis, we’ve compiled a list of social media sites for bookmarking, sharing and discussing articles. We’ve also thrown in a few tools which are useful for social...(Continue)

 

You can harness the power of content in your link building campaign by creating great content that people will want to link to, creating a small amount of killer highly original content and creating content for other people’s...(Continue)

 

Social media can be a valuable part of your linking campaign. You can exploit three types of sites - bookmarking sites, social news sites and social networking...(Continue)

 

Understanding how links work will help you use links to build a better website, and to obtain better inbound links to your site, building your relevance, authority and trust in the eyes of the search...(Continue)

 

Google uses the links to your site as a way of telling what your site is about and whether it can be trusted. Links are like votes and sites with more votes from other trusted websites appear...(Continue)

 

Linkerati are tech savvy web users who can make or break your viral campaign, and who fall into one or more of the following groups: bloggers, social media users, journalists, researchers, offline promoters, and forum participants. ...(Continue)

 

Linkbait is the creation of compelling content for the purpose of getting people to link to it and share it with...(Continue)

 

Backlinking is a way to find other relevant websites who might give your site a...(Continue)

 

A blog is a good opportunity for you to create links to your site. Blogging is a big time commitment if you want to get it right. You need to obtain links to your blog and...(Continue)

 

The nofollow attribute or meta tag stops a link (or all links on a page) from passing link juice. It doesn't actually stop the search engines from following the...(Continue)

 

Use social media sites like Twitter, Facebook, LinkedIn and MySpace to gain links, but ensure you interact with people in a personal way, or your efforts are unlikely to be...(Continue)

 

Links from directories can be very valuable if the directories have trust and authority. You can pay to have your site considered for inclusion in a directory, but should not pay to actually have it included. ...(Continue)

 

Gaining links from sites that are blogs and forums (for example) can have value as part of a wider linking campaign – but you should steer away from creating spam and only create genuinely useful content and comments...(Continue)

 

Don’t buy links for SEO. Google doesn’t allow it. Acceptable strategies include using pay per click, paying someone to write about your site; or paying someone to request links on your behalf (but not pay for...(Continue)

 

When requesting links from high value sites, put effort into your presentation, spell out the value, offer something valuable - and consider building relationships...(Continue)

 

It’s important to ensure that your link building efforts ‘look natural’, you vary the source of your links, your link building efforts are continuous, you don’t use dodgy link building techniques, and you always know your...(Continue)

 

Links are more valuable if they are from a page with a high page rank, are from a trusted domain, are from an authoritative domain, are from a page with few other outbound links, are from a page...(Continue)

 

Gaining links with keyword rich anchor text can have a significant impact on your rankings. Whilst you shouldn’t focus on getting links to your URL or company name, a few of these can be...(Continue)

 

Plan your linking campaign to obtain links from authoritative sites, volume domains, deep links (links not just to your home page), local links for local rankings, and links with good anchor...(Continue)

 

Ensure you create decent content that people will want to link to. If the site you’re asking is authoritative, put some effort in to your request - make it personal, interesting and compelling – spell out the...(Continue)

 

PageRank isn’t the only thing that determines how valuable a link is. Relevance, authority and trust are also important...(Continue)

 

Widgets are a good way to get mass links to your site. You need to use a html wrapper if your widget is written in a non-SEO friendly language. Also, relevancy is key – make sure...(Continue)

 

Choose a key word or phrase, find its variations and then perform these checks in all the major search engines to identify target sites to request links...(Continue)

 

Article directories are a great way to get links to your website. You don’t need to write original content for each directory, and you can choose your anchor...(Continue)

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