Summary: With Google in charge of so much of the search engine world, it is important to have the finger on the pulse of what this search engine guru deems important. Such is the case with keyword selection for H1 tags, H2 tags, and so on.
Despite some belief that H1 and H2 tags are “old school,” Google still considers these tags, so having a good strategy for keywords that do not get labelled as spam is very important. After all, you want to get the right attention from Google and not be marked or blacklisted as a spammer!
H1, H2, and H3 tags are essentially used for the major sections of your online document to define what is found on each web page. The accompanying number indicates the level of importance for each headline with ‘1’ being the most important.
These tags have also become one component of a SEO/SEM strategy. Consider these strategies for relevant keyword selection for H1 tags:
- Stick to one H1 tag per page. Multiples send out the wrong type of attention from search engines unless, of course, it’s a landing page and then it is somewhat acceptable to have multiple H1 tags. This may because you are setting the page to appear in multiple languages to attract an audience from around the world.
- Use them to set the expectation levels so visitors have a good idea of what will be on that particular page. Hence, keywords help to add description and precision to your H1 tag’s definition.
- Place the keyword early on in the H1 tag or H2 tag to assist with SEO/SEM strategies.
- Don’t resort to keyword stuffing as this will soon be noted by search engines.
- Just because H1 is the top priority doesn’t mean you shouldn’t put attention to keywords in H2 tags and H3 tags. They count too when it comes to search engine analysis.
- Be selective with your keywords to ensure that you can differentiate your site from others and be ranked well due to your uniqueness and niche offering.
Many search engine experts also believe that you should use a hierarchy in header tags. Our preferred hierarchy and the one that we use most often is:
- One H1 tag (first)
- No more than one H2 tag (second)
- H3, H4, H5 tags after that, as necessary, but in that order. So H4 never appears before H3 and so on.
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