SEO Knowledge Base

Advice, tips, tricks and general information about search engine optimisation (SEO) and much more.

Keywords

Google recommends that you include key words and phrases on your site that people might search to find content like yours. This section’s all about using keywords and performing keyword research.

 

This article considers what factors are important when planning your internal linking strategy. To answer whether having a lot of internal links will impact your rankings, it includes a case study on internal...(Continue)

 

Placing your keywords early on in your web page brings better results for...(Continue)

 

This article considers whether or not keyword density still has an impact on your SEO efforts and search engine rankings from Google's...(Continue)

 

This article considers whether using strong and bold tags around keywords will have a positive impact on your SEO...(Continue)

 

This article considers whether using italic or emphasis tags around keywords gives you an SEO...(Continue)

 

This article considers whether the SEO strategy of placing a keyword in the page's file extension is likely to impact your search engine...(Continue)

 

Another place webmasters try and slip in keywords is in comment tags in hope of improving SEO effort results. Comment tags are simply HTML comments that discuss the HTML/XHTML being used on a particular...(Continue)

 

This article considers whether or not placing keywords in your meta tag is beneficial for SEO at...(Continue)

 

With Google in charge of so much of the search engine world, it is important to have the finger on the pulse of what this search engine guru deems important. This article considers the importance of H1 and...(Continue)

 

This article looks at whether you should target your primary keyword in your domain name, and...(Continue)

 

Avoid having multiple pages on the same topic even if they are original – focus your efforts on one page of quality content. It will perform better than many pages that receive diluted SEO...(Continue)

 

Include your keyword in your content, using relevant natural language, the header tags (H1, H2 etc), anchor text, first 50-100 words of the page, URL, folder names (if possible), alt tags, image names, list items (where appropriate), meta...(Continue)

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