Summary: Selling or renting an internal page is an ideal way to overcome the separate problems of not getting traffic, or not being able to monetise existing traffic.
In order to monetise a website, two things are needed. The first is a supply of visitors to the website, and the second is a way of monetising these visitors, in other words persuading them to part with their hard earned cash for some reason! One of the main problems that many internet marketers will find when attempting to monetise their website is that they only possess one of these. Either they have a very popular website that attracts a lot of visitors, but does not obtain any money from these visitors, or they have a website that is effective at extracting money from each visitor, but does not attract a lot of visitors.
Selling or renting an internal page on a website can be a solution to both of these issues. Someone with a popular website but no way to monetise this website can sell a page to a marketer with a good product or other way to monetise the page. The person who owns the website receives cash, either as a lump sum or as regular rent, and the person with the ability to monetise the website receives a steady stream of visitors, some of whom will visit their page from elsewhere on the site. This is a very effective strategy for popular websites that wish to make money without tying themselves to a joint venture or some other revenue or commission sharing strategy, and want to preserve the ‘purity’ of the site itself. It is also valuable for people who want to get a product to market, but do not have experience in gathering hits.
In order to be effective, there should ideally be some link between the two sites. For example, someone wishing to sell a dog training product would be better advised to buy or rent a page on a pet based website than on a sports based website. Similarly, the person who runs the website needs to provide some value to the people they expect to buy or rent their pages. So, for example, they should consider linking to the rented pages from numerous other relevant pages, in order to improve the success of existing renters, and thus make their site more appealing to future renters.
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