Summary: Leverage the power of social media marketing and a web page dedicated to your hardcover book to sell more copies.
Selling a hardcover book is very similar to the strategy that is now used to sell an eBook in terms of getting a domain name and setting up a webpage where you can market the attributes of your hardcover book as well as offer an easy payment system, such as PayPal.
In order to get people to that webpage, however, you will need to use some other sales strategies to guide traffic and close the sale, especially if you are not publishing your hardback book through a major publishing company. Here are some ideas for you to consider:
- Issue a press release on PR Web or another newswire service where a radio or television station, newspaper, or magazine may catch sight of it and be interested in publicising your hardcover book.
- Tweet about your book and get your friends, family, and colleagues to tell their followers on Twitter.
- Post news on MySpace and Facebook as well as create a fan page on Facebook so that your “friends” can tell others about your hardback book.
- Create a blog and write about your book and how it would benefit others.
- Submit your book to other blogs and websites, so that they can review it and write about it.
- Take advantage of free or low-cost online advertising services that post ads about your book on other sites where you believe visitors would share an interest in your hardback book. These ads allow a person to click and be redirected to your webpage so that they can read more and hopefully buy the book.
- Arrange to have a book signing at a local bookstore or a chain of bookstores. These stores are always looking for ways to draw customers into their shops so an author signing of any kind may peak interest.
- Partner with companies like Amazon who embrace the self-published author and provide numerous ways to help draw attention to your hardcover book.
If you have used a service like Author House, iUniverse.com, and Lulu.com, then take advantage of their marketing and sales services that are usually part of your self-publishing or publish-on-demand package. For instance, Lulu.com offers a marketplace through which to sell your hardcover book. They can also provide you with an ISBN so that you can make it available for distribution around the world.
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