Summary: One of the ways to generate revenue and buzz from having a website is to create a conference around the niche area that you market as your areas of expertise.
The popularity of the Internet and reliance on the Web as the source of most of today’s source of information and knowledge means that there are so many ways to make money from having a website, and to generate buzz to attract more traffic. Unfortunately, many of these great ways to generate incremental revenue streams go unnoticed.
One way that can generate money is by creating a conference around your existing website that focuses on the niche area where you can offer your expertise, skills, and experience. After all, knowledge and information is a valuable commodity that many are willing to pay for, especially if it means that a conference could teach them something new or help them become better or more effective at something in their personal or professional life.
If you have a website that is already helping people and is recognised in the world of social media, such as blogs and social networking sites, or it has gained some notoriety in the press and has a loyal following, you can take it to the next step by creating a conference around your website’s concept or theme to reach a larger audience and maintain or grow the current traffic level to your site. The conference could also generate additional revenue in terms of sponsorships and passes to the event.
If you do decide to try your hand at conference creation, remember these steps:
- Develop the idea and research if other conferences are already in existence around this concept or theme. If so, see how they did in terms of visitors and traffic. Also, gauge if there is room for another conference like the one you are proposing.
- Once you have your idea, the next step would be to set a budget and select locations, speakers, events, and an agenda.
- Send out proposals to assess interest in terms of sponsors, speakers, and companies that would want to have a booth at your event.
- If there is interest and you can move forward in holding the conference in one or more locations, then it is time to market the conference as a tie-in to your website with both online and offline publicity strategies, including traditional and social media.
You may be surprised at just how quickly both the conference and your website can go viral, generating buzz for both and creating greater revenue stream for you and your site.
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