SEO Knowledge Base

Advice, tips, tricks and general information about search engine optimisation (SEO) and much more.

General SEO

Not looking for anything specific? This section is full of general SEO tips, tricks and articles that we couldn’t fit into any other category. Don’t overlook it though, some of our best SEO articles are in here!

 

As an SEO or someone interested in promoting your website, we don’t have to tell you the value of sharing your message on social bookmarking sites and social networks.  You’ll already know that. What you’re no doubt interested in...(Continue)

 

Google loves fresh content - and there's no better way to get more of it than to get your users to do the work for you! This article looks at specific examples of how you can get more...(Continue)

 

If you have a telecoms company and you're looking to market online, this article will give you some inspiration - based on a case study of one of the highest ranked telecoms websites in Google for the...(Continue)

 

Founder of Angel SEO, Dave Cain, speaks with Will Critchlow (Founder and Chief Strategist of Distilled) about search engine optimisation, SERM and...(Continue)

 

Short of time? Want to give your site a quick SEO boost? Here's 10 quick search engine optimisation techniques on a new article that you can roll out to get you ranked for a new key word or...(Continue)

 

There are a number of good free SEO tools on the web to help you get better rankings and results. Here's a quick list of our...(Continue)

 

This article looks at TrustRank, an algorithm that is thought to be used by Google to determine the trustworthiness of your...(Continue)

 

This article considers Google's PageRank and how it affects your rankings. It looks at what you can do to improve your site's...(Continue)

 

This article aims to briefly discuss the benefits of CSS over table based layouts, and offers best practice CSS tips to improve SEO, accessibility &...(Continue)

 

Does your site meet W3C coding standards? If not, should you spend any time correcting this issue? We consider whether it will impact your...(Continue)

 

This article looks in more detail at the tags in an XML sitemap and helps you to understand how best to use...(Continue)

 

This article looks at making the best use of video content on your website to deliver better SEO...(Continue)

 

To get better results from your videos, make sure you create an XML sitemap, providing Google with all the information it needs to rank your videos better....(Continue)

 

This article considers whether using keywords in a subdomain name has any positive impact on the SEO effectiveness of your...(Continue)

 

This article considers whether the SEO strategy of placing a keyword in the page's file extension is likely to impact your search engine...(Continue)

 

This article helps you understand why title tags are important for SEO and how to write them to get the best results for your SEO...(Continue)

 

Summary: Understanding the 3 main types of Search Engine Queries to Leverage Usability & SEM. Search Engines have become a significant tool in the daily lives of many people, providing direct access to web resources, products and...(Continue)

 

Summary: Read our top 3 General SEO guides created by Angel SEO. Not looking for anything specific? This section is full of general SEO tips, tricks and articles that we couldn’t fit into any other category. Don’t...(Continue)

 

Whilst Google doesn't say it has a preference for either sites created using tables or CSS, Google's other guidelines make CSS the obvious...(Continue)

 

Whilst Google may be limited on what it can 'see' so far as your website design is concerned, your design definitely has an impact on how well optimised your website is. Here's...(Continue)

 

There are many steps you can take to improve your site speed and this in turn will improve your rankings in...(Continue)

 

Use of Google Adwords to promote your website does not influence your website's organic rankings at...(Continue)

 

Linking to other sites doesn't do your site any harm, provided they are trustworthy sites. Linking to trustworthy sites can actually benefit your...(Continue)

 

There are merits to using Wordpress – it takes care of a lot of your SEO. But if you’re about to make the choice, read this article and make sure it’s really the right option for...(Continue)

 

Google recognises a number of meta tags that allow you to provide it with information about your...(Continue)

 

It’s not just about numbers when it comes to 404s and 301. This article explains 404s and 301s, and which are the best to use when content...(Continue)

 

Your meta description may not be showing in Google’s search results for one of two reasons: Google is using the Open Directory description, or Google has decided that to display a snippet from the page would be more...(Continue)

 

Providing XML sitemaps helps Google and the other search engines to find all of the pages on your website. You can also easily track which have been indexed through Google webmaster...(Continue)

 

Low click through rates may result from lower ranking brand/household names pulling traffic away from your site, or from poor title/description...(Continue)

 

Ensure you don’t use any techniques that will cause search engines difficulty with spidering your website. Make sure you use a clear, SEO friendly navigation, and follow these other tips to ensure you don’t do anything to...(Continue)

 

An SEO expert can save you time and money, because they know SEO inside out and can plan and execute an effective SEO campaign far quicker than if you did the work...(Continue)

 

Doing your own SEO can be both rewarding and cost effective. Make sure you know the time commitment involved, and you’re not evaluating the option as a false...(Continue)

 

PageRank measures the amount of votes for your page/site, in order to determine which sites are best. A page that links to you is voting for your website. Pages/sites with the most votes from other...(Continue)

 

There are 2 alternative ways of dealing with international versions of your website. You need to pick the approach that best fits your own circumstances by reading the pros and cons of...(Continue)

 

If you’re hiring someone else to do your SEO, be careful – the SEO industry is still relatively new in the UK and there are plenty of would-be SEO experts waiting to take advantage of customers with little...(Continue)

 

Look at competitors’ link profiles, rankings, SEO strategy and traffic rankings when analysing their websites – take advantage of the excellent range of free and paid tools that provide data on these...(Continue)

 

The nofollow attribute or meta tag stops a link (or all links on a page) from passing link juice. It doesn't actually stop the search engines from following the...(Continue)

 

If you want to use your company name in the title tag, put it near the end – reserve the space at the beginning of the tag for important...(Continue)

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