Summary: High quality user generated content is like gold dust – everybody wants it because it’s beneficial for SEO, but it can be hard to get hold of. With some simple tricks of the trade you can encourage your users to leave you some user generated gold dust when they visit your site.
Gaining access to good user generated content can be achieved in a number of ways. Having copy that sparks a talking point can inspire your visitors to get involved and leave you their opinions on the given topic.
It has already been proven that gaining past customers comments and experience can increase future conversions and sales.
A way to motivate and gain a better quality of user generated content is to reward the user by placing their comment in a more important position on the page or within your site. You can do this by having a highlighted section that you place (good) past comments or have the more relevant comments somewhere prominent so they can easily seen i.e. on your home or product page.
A great way to get visitors to leave their comments/feedback is to have a rating system, such as 5 stars for excellent, 1 star for bad etc. Another way that has been very popular with visitors is contests and a tangible prize give away especially if the prize is the ‘in thing’ (e.g. an Ipad or Iphone). These are appealing to visitors because they have the chance to get something for spending their time answer questions or commenting. Some examples of competition ideas could be:
● The visitor with the most traffic from his/her post wins an Ipad
● The visitor with the most clicks from his/her site to your page wins an Ipad
● Leave us your comments on product X, service X and be entered into our monthly prize draw.
● Complete our survey and have chance to win…
Enjoyed this article?
Subscribe to our RSS feed, follow us on Twitter or just simply recommend it.
Further Discussion
Leave a Response
Make sure you enter the * required information where indicated. Responses are moderated so please no link dropping, no keywords or domains as names; do not spam, and do not advertise!