‘Black hat SEO’ refers to techniques that could boost your rankings in the short term but get you penalised or delisted in the long term. These techniques degrade the relevance of search results and the user-experience of search engines.
To tell if a website is using cloaking techniques, you can switch your user agent to Googlebot. You'll then usually be able to see the site just like Google...(Continue)
When you're just starting out with your website, it might be tempting to cheat and employ underhand techniques to get a lot of content on your site quickly. However, this could result in poor rankings, penalties or complete...(Continue)
Using hidden text or hidden links is a way of presenting two different versions of your website - one for the search engines and one for your visitors. Use this and search engines will likely perceive your site...(Continue)
Don’t buy links for SEO. Google doesn’t allow it. Acceptable strategies include using pay per click, paying someone to write about your site; or paying someone to request links on your behalf (but not pay for...(Continue)
Don’t hide links, don’t try and link pixels to hide links and avoid viral content with links that are...(Continue)
Cloaking is the practice of showing one thing to the search engines and another to your visitors. This is heavily frowned upon by Google. If you do want to use javascript and flash elements, there is an alternative,...(Continue)
