When you're looking to move into an industry, follow this guidance on finding the opportunity to make an...(Continue)
What is the ultimate Solution and the ultimate consumer value line? This is about finding a solution which maximises or minimises everything that the consumer wants to...(Continue)
Are you looking to innovate in a particular industry? Try asking these questions to discover if you could make an impact with your...(Continue)
Summary: This article on post market research looks at under-served jobs and over-served jobs. If a job or outcome is important and unsatisfied for current solutions or detriments, it is an obvious area of opportunity. For all jobs and outcomes,...(Continue)
When conducting market research, it's essential to identify segments according to the jobs and outcomes that are important to a particular group of...(Continue)
This article introduces priority opportunity scores and key opportunity scores, post research, as well as looking at key value...(Continue)
What is your ideal solution and ideal value line? This part of your idea analysis is looking at whether you could improve current solutions to consumers'...(Continue)
You should look outside strategic groups to create unique and superior value, because identifying which value factors cause buyers to trade up or down to another strategic group is a way to identify compromises that consumers are being...(Continue)
When looking at your ideas and evaluating how you can create unique and superior value, look across alternative industries for...(Continue)
This article is about post market research, segmentation and segmentation variables - specifically, response...(Continue)
In marketing, remember one of your goals is to optimise value. Just as competitors may have value creators that help them deliver better value, these can equally work against them when meeting other consumer value lines....(Continue)
What is your customer's ideal solution? Whilst you might not always be able to provide it, it may inspire you to producing something better than the currnent leading...(Continue)
Looking at an idea? Trying to evaluate it if it will work? You need to perform a P14 (performance 14) analysis - this will help you work out if you can offer unique value in any or all...(Continue)
A business with a .uk domain name that Nominet looks after cannot opt out of having their address published on...(Continue)
When evaluating an idea for a product or service, it may help to use a value chart. Here's how to create and use...(Continue)
To price your idea, you need to analyse the costs at various stages of the value line for your product....(Continue)
The value canvas is a graph showing Value Factors along the bottom axis and a rating of high to low along the vertical axis....(Continue)
If you think you have an idea for a great product a Value Map is one way to test it because it shows how you differ from the rest of the offerings designed to do the same...(Continue)
This article in our free marketing guide looks at a marketing case study – Cirque du Soleil - reinventing a product...(Continue)
This article looks at a marketing case study - Yellow Tail...(Continue)
This article is part of our free market research guide. It looks at some tips in relation to your findings from your market...(Continue)
You need links to your site as part of your strategy to rank well in Google, but not all links are worth the same. A number of factors affect the value of a...(Continue)
When evaluating your business idea, consider whether you can do jobs other industries do as well - services that people need in order to best enjoy and utilise your...(Continue)
Summary: This article is step 1 parts 3 and 4 of our free guide to market research. Step 1 Part 3 Find the Opportunity Sores for jobs people are trying to do when they use value. Now you have a...(Continue)
This article is step 1 parts 6, 7 and 8 of our market research...(Continue)
This article from our free marketing guide talks about the 7 phases of a market research...(Continue)
Step 1 part 11 of our market research...(Continue)
Step 1, parts 9 and 10 of our market research guide....(Continue)
Google issues image guidelines, just as it issues guidelines for content - and to get your images ranked in Google, you just need to follow them. The guidelines are explained...(Continue)
This is step 1 part 14, 15 and 16 continuing our guide to market research....(Continue)
This is a continuation of our guide to conducting market research - at step 1 part 12, we look at how the consumer gets and receives...(Continue)
Continuation of our guide to market research - step one of part 13 looks at how the consumer uses...(Continue)
In marketing, you use the performance 14 to help identify, create, communicate, deliver, support, monitor, measure and sustain value. ...(Continue)
In marketing, differentiation, low cost and focus are three generic competitive strategies that readers of business strategy will be familiar...(Continue)
Whilst Google doesn't say it has a preference for either sites created using tables or CSS, Google's other guidelines make CSS the obvious...(Continue)
Blogs have changed the Internet landscape, and have opened it up to everyone and anyone who wants to have a go at building and managing a blog or even website. You could be one of...(Continue)
Want to start a blog for your business, but unsure where to begin? This article is your business blog 101. Everything you need to know to start a successful business...(Continue)
Whilst Google may be limited on what it can 'see' so far as your website design is concerned, your design definitely has an impact on how well optimised your website is. Here's...(Continue)
There are many steps you can take to improve your site speed and this in turn will improve your rankings in...(Continue)
Use of Google Adwords to promote your website does not influence your website's organic rankings at...(Continue)
Having some image links to your site is part and parcel of a diverse link profile, but image links (with alt text) are less valuable than regular links (with anchor...(Continue)
Linking to other sites doesn't do your site any harm, provided they are trustworthy sites. Linking to trustworthy sites can actually benefit your...(Continue)
Designing and marketing mentoring programmes to monetise your...(Continue)
One of the ways to generate revenue and buzz from having a website is to create a conference around the niche area that you market as your areas of...(Continue)
There are merits to using Wordpress – it takes care of a lot of your SEO. But if you’re about to make the choice, read this article and make sure it’s really the right option for...(Continue)
Summary: Utilise your own knowledge of interested customers as well as consider purchasing email lists to supplement your own database to expand your reach and potentially achieve greater marketing success. Email marketing is one of the most often...(Continue)
High quality user generated content is like gold dust, everybody wants it and it can be hard to get hold of. With some simple tricks of the trade you can encourage your users to leave you some user...(Continue)
The value creators and how they make the value line...(Continue)
Google recognises a number of meta tags that allow you to provide it with information about your...(Continue)
This article provides an example of how value creators, value barriers, value gates and value detractors can be seen in...(Continue)
This article explains scraper websites, what they are, what they do and the effect their activities have on your own...(Continue)
Just like Value Factors expressed in terms of features can be or become detriments, Value Creators can also work for and against firms too, depending on whether they add to value or detract from...(Continue)
Wondering what the best strategy is for launching a lot of new content on your website? Here's a simple and effective strategy to enable you to successfully launch a lot of new web pages and not have to...(Continue)
Projects are the workhorses of your business. In order for you to get anything done, it must be done via a project. It also follows that every project must be therefore justified in terms of how it helps...(Continue)
To tell if a website is using cloaking techniques, you can switch your user agent to Googlebot. You'll then usually be able to see the site just like Google...(Continue)
Do you want great content writers? Could you use a content boost of 20 or so relevant articles for your website - for free? Place the right advert in the right place and watch some excellent content roll...(Continue)
Value creators can be grouped across 'the performance 14' to help you identify where you can make an impact with your product or...(Continue)
There are pros and cons to hosting your vids on Youtube, just as there are pros and cons to hosting on your own...(Continue)
Find out about company value lines, industry value lines, product value lines and consumer value lines, and how to evaluate...(Continue)
This article looks at how to get a Digg bump without getting banned... giving your a traffic and your SEO...(Continue)
This article looks at the relationship between your Product Value Lines and your Consumer Value Lines....(Continue)