Although we don't recommend you write any content specifically for a search engine, there are some factors you can keep in mind to make sure Bing likes your content and ranks it...(Continue)
Like most search engines, Yahoo issues guidance on what it considers to be desirable factors for your website. This is your best guidance on how to get ranked well in...(Continue)
Page length isn’t the most important factor – how well you engage your visitors is more...(Continue)
Opportunity scores are ways of looking at whether it is worth continuing with an idea for a product or service. You look at the current solution and weigh up whether your solution can add value, and what areas...(Continue)
Value pains are factors that customers don't want. Another word is detriments. They are the factors that make customers groan "I wish it didn't do that! Finding the value pains helps you identify...(Continue)
Value factors are simply things that are valued - features, benefits and things that enable you to do the job you're trying to do better. Weighing up value factors enables you to identify where you could bring more...(Continue)
Value is about the stuff consumers value when they're trying to do a job. It's the factors that make your product or service better than other peoples' products or services....(Continue)
More about value - including what values are constant? To take an example, people have been trying to do the job of communicating for thousands of years - whether by cave drawings or...(Continue)
To understand how you can make a difference with your products or services, you need to understand the jobs that people are trying to do. Most jobs don't change - for example, the job of cleaning a house...(Continue)
Once you understand the jobs people are trying to do, you need to look at the outcomes. Outcomes are what people are trying to minimise or maximise to achieve the job. They are measured through metrics and there...(Continue)
You understand value but do you understand that value isn't always what you think it is? It's about what the customer perceives it to be. Something can be high quality but be perceived as low quality and vice...(Continue)
Before you embark on a new business idea, you need to understand what products are. Products (and services) are solutions to jobs. Value is the things you love vs the things you hate in relation to those products...(Continue)
Ensure you don’t use any techniques that will cause search engines difficulty with spidering your website. Make sure you use a clear, SEO friendly navigation, and follow these other tips to ensure you don’t do anything to...(Continue)
With a bit of help from AddThis, we’ve compiled a list of social media sites for bookmarking, sharing and discussing articles. We’ve also thrown in a few tools which are useful for social...(Continue)
An SEO expert can save you time and money, because they know SEO inside out and can plan and execute an effective SEO campaign far quicker than if you did the work...(Continue)
Doing your own SEO can be both rewarding and cost effective. Make sure you know the time commitment involved, and you’re not evaluating the option as a false...(Continue)
PageRank measures the amount of votes for your page/site, in order to determine which sites are best. A page that links to you is voting for your website. Pages/sites with the most votes from other...(Continue)
You can harness the power of content in your link building campaign by creating great content that people will want to link to, creating a small amount of killer highly original content and creating content for other people’s...(Continue)
There are 2 alternative ways of dealing with international versions of your website. You need to pick the approach that best fits your own circumstances by reading the pros and cons of...(Continue)
If you’re hiring someone else to do your SEO, be careful – the SEO industry is still relatively new in the UK and there are plenty of would-be SEO experts waiting to take advantage of customers with little...(Continue)
Social media can be a valuable part of your linking campaign. You can exploit three types of sites - bookmarking sites, social news sites and social networking...(Continue)
Understanding how links work will help you use links to build a better website, and to obtain better inbound links to your site, building your relevance, authority and trust in the eyes of the search...(Continue)
Google uses the links to your site as a way of telling what your site is about and whether it can be trusted. Links are like votes and sites with more votes from other trusted websites appear...(Continue)
Linkerati are tech savvy web users who can make or break your viral campaign, and who fall into one or more of the following groups: bloggers, social media users, journalists, researchers, offline promoters, and forum participants. ...(Continue)
Linkbait is the creation of compelling content for the purpose of getting people to link to it and share it with...(Continue)
Avoid having multiple pages on the same topic even if they are original – focus your efforts on one page of quality content. It will perform better than many pages that receive diluted SEO...(Continue)
Backlinking is a way to find other relevant websites who might give your site a...(Continue)
Look at competitors’ link profiles, rankings, SEO strategy and traffic rankings when analysing their websites – take advantage of the excellent range of free and paid tools that provide data on these...(Continue)
A blog is a good opportunity for you to create links to your site. Blogging is a big time commitment if you want to get it right. You need to obtain links to your blog and...(Continue)
The nofollow attribute or meta tag stops a link (or all links on a page) from passing link juice. It doesn't actually stop the search engines from following the...(Continue)
Use social media sites like Twitter, Facebook, LinkedIn and MySpace to gain links, but ensure you interact with people in a personal way, or your efforts are unlikely to be...(Continue)
If you want to use your company name in the title tag, put it near the end – reserve the space at the beginning of the tag for important...(Continue)
Start a blog if you want links to your site or want to engage your visitors, you have something relevant to say – information, advice, tips to share; and you have the time to keep your blog up...(Continue)
Links from directories can be very valuable if the directories have trust and authority. You can pay to have your site considered for inclusion in a directory, but should not pay to actually have it included. ...(Continue)
Gaining links from sites that are blogs and forums (for example) can have value as part of a wider linking campaign – but you should steer away from creating spam and only create genuinely useful content and comments...(Continue)
Don’t buy links that pass link juice for SEO. Google doesn’t allow it. Acceptable strategies include using pay per click, paying someone to write about your site; or paying someone to request links on your behalf...(Continue)
When requesting links from high value sites, put effort into your presentation, spell out the value, offer something valuable - and consider building relationships...(Continue)
Before commenting on negative feedback, assess whether this might bring the feedback to the top of the rankings. Always deal with complaints but sometimes go direct. Create other content to push negative reviews down and out...(Continue)
Don’t hide links, don’t try and link pixels to hide links and avoid viral content with links that are...(Continue)
It’s important to ensure that your link building efforts ‘look natural’, you vary the source of your links, your link building efforts are continuous, you don’t use dodgy link building techniques, and you always know your...(Continue)
If you buy the domain of a competitor who has gone out of business, you’re unlikely to see a boost in page rank or a keyword benefit for your site. You may acquire additional traffic but doing...(Continue)
Links are more valuable if they are from a page with a high page rank, are from a trusted domain, are from an authoritative domain, are from a page with few other outbound links, are from a page...(Continue)
Gaining links with keyword rich anchor text can have a significant impact on your rankings. Whilst you shouldn’t focus on getting links to your URL or company name, a few of these can be...(Continue)
The ‘revisit-after’ meta tag isn’t useful at all – don’t bother using it. There are better ways to get Google to crawl your site more often like adding new content and linking to...(Continue)
Include your keyword in your content, using relevant natural language, the header tags (H1, H2 etc), anchor text, first 50-100 words of the page, URL, folder names (if possible), alt tags, image names, list items (where appropriate), meta...(Continue)
Plan your linking campaign to obtain links from authoritative sites, volume domains, deep links (links not just to your home page), local links for local rankings, and links with good anchor...(Continue)
You can’t know for certain that you have an authoritative domain but a number of factors, if present together, strongly indicate that this is the...(Continue)
There are a number of factors that (it's thought) Bing places greater emphasis on in comparison to Google, and a number of practices it allows which Google doesn’t allow. However, be careful not to jeopardise your Google...(Continue)
Ensure you create decent content that people will want to link to. If the site you’re asking is authoritative, put some effort in to your request - make it personal, interesting and compelling – spell out the...(Continue)
Search engines perform a number of functions to enable them to build up an accurate and relevant index of web pages which can be served to users looking for...(Continue)
PageRank isn’t the only thing that determines how valuable a link is. Relevance, authority and trust are also important...(Continue)
Cloaking is the practice of showing one thing to the search engines and another to your visitors. This is heavily frowned upon by Google. If you do want to use javascript and flash elements, there is an alternative,...(Continue)
When you’ve created your search engine friendly website, you need to make sure Google knows about it. The best way to ensure this is to submit your website to Google, and then to submit an XML sitemap...(Continue)
SEO – search engine optimisation – means ensuring that your site is ‘search engine friendly’. Search engines can find your site, find all of the content on the site, and add that content to their database. ...(Continue)
Widgets are a good way to get mass links to your site. You need to use a html wrapper if your widget is written in a non-SEO friendly language. Also, relevancy is key – make sure...(Continue)
You can generate a return from your website using Google Adwords and other pay per click...(Continue)
Choose a key word or phrase, find its variations and then perform these checks in all the major search engines to identify target sites to request links...(Continue)
Article directories are a great way to get links to your website. You don’t need to write original content for each directory, and you can choose your anchor...(Continue)
SEO is about making changes in relation to your website in order to get more visitors. You need SEO to maintain your share of the market (and expand it, if you want to). You can do...(Continue)
Too many websites focus on driving traffic to their site, ignoring what happens to their visitors once they get there. Conversions = sales – it’s time to stop focusing soley on...(Continue)