Google loves fresh content - and there's no better way to get more of it than to get your users to do the work for you! This article looks at specific examples of how you can get more...(Continue)
This article looks at four fast and effective ways to promote your new blog and make sure it gets the traffic it...(Continue)
Want to start email marketing, but not sure where to start? Here is your email marketing...(Continue)
This article looks at 'social media celebrities' - those who become known and associated with a business through social media, as well as those current celebrities who use social media to boost their...(Continue)
If you're unsure whether your business ought to be using Twitter or not, here's 15 reasons why you might want to devote a little time to this social media...(Continue)
If you have a telecoms company and you're looking to market online, this article will give you some inspiration - based on a case study of one of the highest ranked telecoms websites in Google for the...(Continue)
Looking for the lowdown on internet advertising? Armed with a small budget and a little time, here's how to make your website go further...(Continue)
Founder of Angel SEO, Dave Cain, speaks with Will Critchlow (Founder and Chief Strategist of Distilled) about search engine optimisation, SERM and...(Continue)
Short of time? Want to give your site a quick SEO boost? Here's 10 quick search engine optimisation techniques on a new article that you can roll out to get you ranked for a new key word or...(Continue)
There are a number of good free SEO tools on the web to help you get better rankings and results. Here's a quick list of our...(Continue)
This article looks at targeted test development with Google’s DoubleClick Ad Planner for effective website optimiser test...(Continue)
This is part three of our four part guide to using Google's website optimisation tool for better traffic and higher...(Continue)
This is part three of our four part guide to using Google's website optimisation tool for better traffic and higher...(Continue)
This is part two of our four part guide to using Google’s website optimisation tool for better traffic and higher...(Continue)
This is part one of our four part guide to using Google's website optimisation tool for better traffic and higher...(Continue)
This is an introduction to our four part guide to using Google's website optimisation tool for better traffic and higher...(Continue)
If you're using Facebook at your business, naturally you'll be looking to gain a good following. This article looks at how can you encourage people to follow your business...(Continue)
This article looks at TrustRank, an algorithm that is thought to be used by Google to determine the trustworthiness of your...(Continue)
This article considers Google's PageRank and how it affects your rankings. It looks at what you can do to improve your site's...(Continue)
This article aims to briefly discuss the benefits of CSS over table based layouts, and offers best practice CSS tips to improve SEO, accessibility &...(Continue)
This article looks at how getting links from sites related to your own will count for more in Google's eyes, as well as attracting more visitors interested in your related...(Continue)
This article is a brief overview of anchor text and why you should try and get people to link to you using the keywords you're trying to rank...(Continue)
This article looks at the value of naming your pages and folders descriptively, so that Google better understands what your site is...(Continue)
Does your site meet W3C coding standards? If not, should you spend any time correcting this issue? We consider whether it will impact your...(Continue)
When setting up a website (or rebuilding one), you may have considered using a website templating system. This article considers the merits of templating systems and looks at one such system,...(Continue)
Does the Sandbox Effect exist and if so, is your new site suffering as a result? This article considers how new sites find it harder nowadays to achieve good rankings - and how new content sometimes gets...(Continue)
This article looks in more detail at the tags in an XML sitemap and helps you to understand how best to use...(Continue)
This article looks at making the best use of video content on your website to deliver better SEO...(Continue)
To get better results from your videos, make sure you create an XML sitemap, providing Google with all the information it needs to rank your videos better....(Continue)
This article looks at Googlebot, Google’s spider, and tells you everything you need to know about...(Continue)
This article looks at RDFa, Resource Description Framework in attributes, and how you can utilise it for better results in...(Continue)
This article looks at whether or not Google Instant Search will have an impact on search engine marketing methods such as Google...(Continue)
This article considers whether using keywords in a subdomain name has any positive impact on the SEO effectiveness of your...(Continue)
This article considers what factors are important when planning your internal linking strategy. To answer whether having a lot of internal links will impact your rankings, it includes a case study on internal...(Continue)
Ever stumbled across StumbleUpon and wondered what it is, who uses it and why? Read this article and you will be fully clued up on how to start your StumbleUpon journey....(Continue)
Placing your keywords early on in your web page brings better results for...(Continue)
Wanting to use Twitter for your business/website, but not sure where to start? After reading this post you will be all clued up about twitter, tweeting, re-tweeting and you will wonder why you didn’t start...(Continue)
This article considers whether or not keyword density still has an impact on your SEO efforts and search engine rankings from Google's...(Continue)
This article considers whether using strong and bold tags around keywords will have a positive impact on your SEO...(Continue)
This article considers whether using italic or emphasis tags around keywords gives you an SEO...(Continue)
This article considers whether the SEO strategy of placing a keyword in the page's file extension is likely to impact your search engine...(Continue)
Another place webmasters try and slip in keywords is in comment tags in hope of improving SEO effort results. Comment tags are simply HTML comments that discuss the HTML/XHTML being used on a particular...(Continue)
This article considers whether or not placing keywords in your meta tag is beneficial for SEO at...(Continue)
With Google in charge of so much of the search engine world, it is important to have the finger on the pulse of what this search engine guru deems important. This article considers the importance of H1 and...(Continue)
When looking post research, don't forget the famous 4 - priority opportunity score, key opportunity score, priority value factor and key value...(Continue)
This article looks at whether you should target your primary keyword in your domain name, and...(Continue)
This article on post research gives some examples of segmentation. ...(Continue)
This article helps you understand why title tags are important for SEO and how to write them to get the best results for your SEO...(Continue)
Summary: Understanding the 3 main types of Search Engine Queries to Leverage Usability & SEM. Search Engines have become a significant tool in the daily lives of many people, providing direct access to web resources, products and...(Continue)
Summary: This article looks at post research segmentation variables – specifically, identifier variables. As mentioned earlier, segmentation variables can be broadly classified into two categories – identifier variables and response variables. Identifier variables are used after response variables to define...(Continue)
Summary: Here you will find 17 quick on-page SEO tips for Google. With Google currently commanding over 85% of the search engine market in the UK, it has never been as important to rank well on Google. Here we have...(Continue)
Summary: Having problems selling the benefits of social media to your bosses and don’t know how to do it? After reading this article, you’ll be all clued up and ready to blow your boss away...(Continue)
Summary: Read our top 3 link building guides created by Angel SEO. Link building is one of the most important parts of SEO right now. These guides are about obtaining high quality, relevant links to your website ...(Continue)
Summary: This article looks at a post research case study on segmentation with the purpose of identifying value, based on Motorola. Motorola using cluster analysis software analysis found 3 segments for two way radios. The frost segment’s Ultimate Goal...(Continue)
To segment a market you need to identify groups of consumers with similar jobs and...(Continue)
Summary: Read our top 3 Google SEO guides created by Angel SEO. With Google commanding at least 85% of the search engine market share, your primary focus for SEO should be optimising your site to rank well ...(Continue)
Summary: Read our top 3 General SEO guides created by Angel SEO. Not looking for anything specific? This section is full of general SEO tips, tricks and articles that we couldn’t fit into any other category. Don’t...(Continue)
Summary: Read our top 3 SEO beginners guides created by Angel SEO. Everyone needs to start somewhere! Our beginners’ SEO pages are a great place to start if you’re doing your first SEO project. With simple explanations...(Continue)
Summary: Have you been wanting to dip your toe in the social media water, but don’t know where to start? Facebook and Twitter are great places...(Continue)
Want more Facebook Fans, but not sure how to go about attracting them? This article explains why you should worry less about numbers - quality fans are more important than quantity of fans....(Continue)
Jobs and outcomes don't change - all that changes is how the current solutions satisfy the desired...(Continue)
This article in our series on market research and opportunities, looks at post research and prioritising to find the best...(Continue)
It’s time to take a sit back from the research process and decide what you could potentially make....(Continue)
When you're looking to move into an industry, follow this guidance on finding the opportunity to make an...(Continue)
What is the ultimate Solution and the ultimate consumer value line? This is about finding a solution which maximises or minimises everything that the consumer wants to...(Continue)
Are you looking to innovate in a particular industry? Try asking these questions to discover if you could make an impact with your...(Continue)
Summary: This article on post market research looks at under-served jobs and over-served jobs. If a job or outcome is important and unsatisfied for current solutions or detriments, it is an obvious area of opportunity. For all jobs and outcomes,...(Continue)
When conducting market research, it's essential to identify segments according to the jobs and outcomes that are important to a particular group of...(Continue)
This article introduces priority opportunity scores and key opportunity scores, post research, as well as looking at key value...(Continue)
What is your ideal solution and ideal value line? This part of your idea analysis is looking at whether you could improve current solutions to consumers'...(Continue)
You should look outside strategic groups to create unique and superior value, because identifying which value factors cause buyers to trade up or down to another strategic group is a way to identify compromises that consumers are being...(Continue)
When looking at your ideas and evaluating how you can create unique and superior value, look across alternative industries for...(Continue)
This article is about post market research, segmentation and segmentation variables - specifically, response...(Continue)
In marketing, remember one of your goals is to optimise value. Just as competitors may have value creators that help them deliver better value, these can equally work against them when meeting other consumer value lines....(Continue)
What is your customer's ideal solution? Whilst you might not always be able to provide it, it may inspire you to producing something better than the currnent leading...(Continue)
Looking at an idea? Trying to evaluate it if it will work? You need to perform a P14 (performance 14) analysis - this will help you work out if you can offer unique value in any or all...(Continue)
A business with a .uk domain name that Nominet looks after cannot opt out of having their address published on...(Continue)
When evaluating an idea for a product or service, it may help to use a value chart. Here's how to create and use...(Continue)
To price your idea, you need to analyse the costs at various stages of the value line for your product....(Continue)
The value canvas is a graph showing Value Factors along the bottom axis and a rating of high to low along the vertical axis....(Continue)
If you think you have an idea for a great product a Value Map is one way to test it because it shows how you differ from the rest of the offerings designed to do the same...(Continue)
This article in our free marketing guide looks at a marketing case study – Cirque du Soleil - reinventing a product...(Continue)
This article looks at a marketing case study - Yellow Tail...(Continue)
This article is part of our free market research guide. It looks at some tips in relation to your findings from your market...(Continue)
You need links to your site as part of your strategy to rank well in Google, but not all links are worth the same. A number of factors affect the value of a...(Continue)
When evaluating your business idea, consider whether you can do jobs other industries do as well - services that people need in order to best enjoy and utilise your...(Continue)
Summary: This article is step 1 parts 3 and 4 of our free guide to market research. Step 1 Part 3 Find the Opportunity Sores for jobs people are trying to do when they use value. Now you have a...(Continue)
This article is step 1 parts 6, 7 and 8 of our market research...(Continue)
This article from our free marketing guide talks about the 7 phases of a market research...(Continue)
Step 1 part 11 of our market research...(Continue)
Step 1, parts 9 and 10 of our market research guide....(Continue)
Google issues image guidelines, just as it issues guidelines for content - and to get your images ranked in Google, you just need to follow them. The guidelines are explained...(Continue)
This is step 1 part 14, 15 and 16 continuing our guide to market research....(Continue)
This is a continuation of our guide to conducting market research - at step 1 part 12, we look at how the consumer gets and receives...(Continue)
Continuation of our guide to market research - step one of part 13 looks at how the consumer uses...(Continue)
In marketing, you use the performance 14 to help identify, create, communicate, deliver, support, monitor, measure and sustain value. ...(Continue)
In marketing, differentiation, low cost and focus are three generic competitive strategies that readers of business strategy will be familiar...(Continue)
Whilst Google doesn't say it has a preference for either sites created using tables or CSS, Google's other guidelines make CSS the obvious...(Continue)
Blogs have changed the Internet landscape, and have opened it up to everyone and anyone who wants to have a go at building and managing a blog or even website. You could be one of...(Continue)
Want to start a blog for your business, but unsure where to begin? This article is your business blog 101. Everything you need to know to start a successful business...(Continue)
Whilst Google may be limited on what it can 'see' so far as your website design is concerned, your design definitely has an impact on how well optimised your website is. Here's...(Continue)
There are many steps you can take to improve your site speed and this in turn will improve your rankings in...(Continue)
Use of Google Adwords to promote your website does not influence your website's organic rankings at...(Continue)
Having some image links to your site is part and parcel of a diverse link profile, but image links (with alt text) are less valuable than regular links (with anchor...(Continue)
Linking to other sites doesn't do your site any harm, provided they are trustworthy sites. Linking to trustworthy sites can actually benefit your...(Continue)
Designing and marketing mentoring programmes to monetise your...(Continue)
One of the ways to generate revenue and buzz from having a website is to create a conference around the niche area that you market as your areas of...(Continue)
There are merits to using Wordpress – it takes care of a lot of your SEO. But if you’re about to make the choice, read this article and make sure it’s really the right option for...(Continue)
Summary: Utilise your own knowledge of interested customers as well as consider purchasing email lists to supplement your own database to expand your reach and potentially achieve greater marketing success. Email marketing is one of the most often...(Continue)
High quality user generated content is like gold dust, everybody wants it and it can be hard to get hold of. With some simple tricks of the trade you can encourage your users to leave you some user...(Continue)
The value creators and how they make the value line...(Continue)
Google recognises a number of meta tags that allow you to provide it with information about your...(Continue)
This article provides an example of how value creators, value barriers, value gates and value detractors can be seen in...(Continue)
This article explains scraper websites, what they are, what they do and the effect their activities have on your own...(Continue)
Just like Value Factors expressed in terms of features can be or become detriments, Value Creators can also work for and against firms too, depending on whether they add to value or detract from...(Continue)
Wondering what the best strategy is for launching a lot of new content on your website? Here's a simple and effective strategy to enable you to successfully launch a lot of new web pages and not have to...(Continue)
Projects are the workhorses of your business. In order for you to get anything done, it must be done via a project. It also follows that every project must be therefore justified in terms of how it helps...(Continue)
To tell if a website is using cloaking techniques, you can switch your user agent to Googlebot. You'll then usually be able to see the site just like Google...(Continue)
Do you want great content writers? Could you use a content boost of 20 or so relevant articles for your website - for free? Place the right advert in the right place and watch some excellent content roll...(Continue)
Value creators can be grouped across 'the performance 14' to help you identify where you can make an impact with your product or...(Continue)
There are pros and cons to hosting your vids on Youtube, just as there are pros and cons to hosting on your own...(Continue)
Find out about company value lines, industry value lines, product value lines and consumer value lines, and how to evaluate...(Continue)
This article looks at how to get a Digg bump without getting banned... giving your a traffic and your SEO...(Continue)
This article looks at the relationship between your Product Value Lines and your Consumer Value Lines....(Continue)
Securing industry specific interviews on your website is a great way to get an SEO boost as a form of viral...(Continue)
Anything that helps us in the Value Line is called a Value Creator. Let’s look at the Value Line again first, before going on to Value...(Continue)
Looking to make money from your website? Why not offer your website visitors niche consultancy services as a way to monetise the site. ...(Continue)
When it comes to creating value, don't try to do everything, deliver quality that people want and realise quality and cost are...(Continue)
It’s not just about numbers when it comes to 404s and 301. This article explains 404s and 301s, and which are the best to use when content...(Continue)
Value and innovation go hand in hand to produce new products and improve existing ones. Learn how disruptive value makes the biggest impact in any...(Continue)
Your meta description may not be showing in Google’s search results for one of two reasons: Google is using the Open Directory description, or Google has decided that to display a snippet from the page would be more...(Continue)
Focus on the famous four - priority opportunity score, key opportunity score, priority value factor and key value factor - to find and evaluate new opportunities in...(Continue)
Selling an eBook involves a multi-channel strategy, including a domain name and web page with marketing copy and payment system, online advertising, affiliate marketing, social media, other sales outlets, and public relations...(Continue)
Leverage the power of social media marketing and a web page dedicated to your hardcover book to sell more...(Continue)
Learn how and where to sell templates and WordPress themes that you have designed so that others can appreciate their...(Continue)
If you've got a website and you're short on time, here's our top tips for giving your site an SEO boost in...(Continue)
Some people believe SEO is a bit of a vague science and that nobody really knows how you get to the top of Google. But Google give out plenty of hints and advice! Here's the top 8 design...(Continue)
Providing XML sitemaps helps Google and the other search engines to find all of the pages on your website. You can also easily track which have been indexed through Google webmaster...(Continue)
Although your content should always be user-focused, there are several content strategies you can employ which will both satisfy your users and work in your favour in the search...(Continue)
Linkbait is a vital part of any good linking strategy, to help drive traffic to your website and develop brand...(Continue)
Low click through rates may result from lower ranking brand/household names pulling traffic away from your site, or from poor title/description...(Continue)
Selling a website is a way to realise all your income in one go, or to take advantage when someone else could monetise your website better than you...(Continue)
Audio ads are highly effective for getting visitor attention, but for this reason they can also be very annoying to visitors and should be implemented with...(Continue)
Both pop up and pop under adverts are relatively simple to use and do not affect the page, but neither of them are particularly effective sources of...(Continue)
In text advertising is far more effective than banner and column adverts, but must be handled ethically to avoid driving visitors and advertisers...(Continue)
Donations can help keep a site running, or even provide a salary for the person running it, but need to be handled...(Continue)
When you're just starting out with your website, it might be tempting to cheat and employ underhand techniques to get a lot of content on your site quickly. However, this could result in poor rankings, penalties or complete...(Continue)
Using hidden text or hidden links is a way of presenting two different versions of your website - one for the search engines and one for your visitors. Use this and search engines will likely perceive your site...(Continue)
Highlighted posts are similar to banner adverts, but their content related nature makes them much more effective when used...(Continue)
Selling or renting an internal page is an ideal way to overcome the separate problems of not getting traffic, or not being able to monetise existing...(Continue)
Although we don't recommend you write any content specifically for a search engine, there are some factors you can keep in mind to make sure Bing likes your content and ranks it...(Continue)
Like most search engines, Yahoo issues guidance on what it considers to be desirable factors for your website. This is your best guidance on how to get ranked well in...(Continue)
Page length isn’t the most important factor – how well you engage your visitors is more...(Continue)
Opportunity scores are ways of looking at whether it is worth continuing with an idea for a product or service. You look at the current solution and weigh up whether your solution can add value, and what areas...(Continue)
Value pains are factors that customers don't want. Another word is detriments. They are the factors that make customers groan "I wish it didn't do that! Finding the value pains helps you identify...(Continue)
Value factors are simply things that are valued - features, benefits and things that enable you to do the job you're trying to do better. Weighing up value factors enables you to identify where you could bring more...(Continue)
Value is about the stuff consumers value when they're trying to do a job. It's the factors that make your product or service better than other peoples' products or services....(Continue)
More about value - including what values are constant? To take an example, people have been trying to do the job of communicating for thousands of years - whether by cave drawings or...(Continue)
To understand how you can make a difference with your products or services, you need to understand the jobs that people are trying to do. Most jobs don't change - for example, the job of cleaning a house...(Continue)
Once you understand the jobs people are trying to do, you need to look at the outcomes. Outcomes are what people are trying to minimise or maximise to achieve the job. They are measured through metrics and there...(Continue)
You understand value but do you understand that value isn't always what you think it is? It's about what the customer perceives it to be. Something can be high quality but be perceived as low quality and vice...(Continue)
Before you embark on a new business idea, you need to understand what products are. Products (and services) are solutions to jobs. Value is the things you love vs the things you hate in relation to those products...(Continue)
Ensure you don’t use any techniques that will cause search engines difficulty with spidering your website. Make sure you use a clear, SEO friendly navigation, and follow these other tips to ensure you don’t do anything to...(Continue)
With a bit of help from AddThis, we’ve compiled a list of social media sites for bookmarking, sharing and discussing articles. We’ve also thrown in a few tools which are useful for social...(Continue)
An SEO expert can save you time and money, because they know SEO inside out and can plan and execute an effective SEO campaign far quicker than if you did the work...(Continue)
Doing your own SEO can be both rewarding and cost effective. Make sure you know the time commitment involved, and you’re not evaluating the option as a false...(Continue)
PageRank measures the amount of votes for your page/site, in order to determine which sites are best. A page that links to you is voting for your website. Pages/sites with the most votes from other...(Continue)
You can harness the power of content in your link building campaign by creating great content that people will want to link to, creating a small amount of killer highly original content and creating content for other people’s...(Continue)
There are 2 alternative ways of dealing with international versions of your website. You need to pick the approach that best fits your own circumstances by reading the pros and cons of...(Continue)
If you’re hiring someone else to do your SEO, be careful – the SEO industry is still relatively new in the UK and there are plenty of would-be SEO experts waiting to take advantage of customers with little...(Continue)
Social media can be a valuable part of your linking campaign. You can exploit three types of sites - bookmarking sites, social news sites and social networking...(Continue)
Understanding how links work will help you use links to build a better website, and to obtain better inbound links to your site, building your relevance, authority and trust in the eyes of the search...(Continue)
Google uses the links to your site as a way of telling what your site is about and whether it can be trusted. Links are like votes and sites with more votes from other trusted websites appear...(Continue)
Linkerati are tech savvy web users who can make or break your viral campaign, and who fall into one or more of the following groups: bloggers, social media users, journalists, researchers, offline promoters, and forum participants. ...(Continue)
Linkbait is the creation of compelling content for the purpose of getting people to link to it and share it with...(Continue)
Avoid having multiple pages on the same topic even if they are original – focus your efforts on one page of quality content. It will perform better than many pages that receive diluted SEO...(Continue)
Backlinking is a way to find other relevant websites who might give your site a...(Continue)
Look at competitors’ link profiles, rankings, SEO strategy and traffic rankings when analysing their websites – take advantage of the excellent range of free and paid tools that provide data on these...(Continue)
A blog is a good opportunity for you to create links to your site. Blogging is a big time commitment if you want to get it right. You need to obtain links to your blog and...(Continue)
The nofollow attribute or meta tag stops a link (or all links on a page) from passing link juice. It doesn't actually stop the search engines from following the...(Continue)
Use social media sites like Twitter, Facebook, LinkedIn and MySpace to gain links, but ensure you interact with people in a personal way, or your efforts are unlikely to be...(Continue)
If you want to use your company name in the title tag, put it near the end – reserve the space at the beginning of the tag for important...(Continue)
Start a blog if you want links to your site or want to engage your visitors, you have something relevant to say – information, advice, tips to share; and you have the time to keep your blog up...(Continue)
Links from directories can be very valuable if the directories have trust and authority. You can pay to have your site considered for inclusion in a directory, but should not pay to actually have it included. ...(Continue)
Gaining links from sites that are blogs and forums (for example) can have value as part of a wider linking campaign – but you should steer away from creating spam and only create genuinely useful content and comments...(Continue)
Don’t buy links that pass link juice for SEO. Google doesn’t allow it. Acceptable strategies include using pay per click, paying someone to write about your site; or paying someone to request links on your behalf...(Continue)
When requesting links from high value sites, put effort into your presentation, spell out the value, offer something valuable - and consider building relationships...(Continue)
Before commenting on negative feedback, assess whether this might bring the feedback to the top of the rankings. Always deal with complaints but sometimes go direct. Create other content to push negative reviews down and out...(Continue)
Don’t hide links, don’t try and link pixels to hide links and avoid viral content with links that are...(Continue)
It’s important to ensure that your link building efforts ‘look natural’, you vary the source of your links, your link building efforts are continuous, you don’t use dodgy link building techniques, and you always know your...(Continue)
If you buy the domain of a competitor who has gone out of business, you’re unlikely to see a boost in page rank or a keyword benefit for your site. You may acquire additional traffic but doing...(Continue)
Links are more valuable if they are from a page with a high page rank, are from a trusted domain, are from an authoritative domain, are from a page with few other outbound links, are from a page...(Continue)
Gaining links with keyword rich anchor text can have a significant impact on your rankings. Whilst you shouldn’t focus on getting links to your URL or company name, a few of these can be...(Continue)
The ‘revisit-after’ meta tag isn’t useful at all – don’t bother using it. There are better ways to get Google to crawl your site more often like adding new content and linking to...(Continue)
Include your keyword in your content, using relevant natural language, the header tags (H1, H2 etc), anchor text, first 50-100 words of the page, URL, folder names (if possible), alt tags, image names, list items (where appropriate), meta...(Continue)
Plan your linking campaign to obtain links from authoritative sites, volume domains, deep links (links not just to your home page), local links for local rankings, and links with good anchor...(Continue)
You can’t know for certain that you have an authoritative domain but a number of factors, if present together, strongly indicate that this is the...(Continue)
There are a number of factors that (it's thought) Bing places greater emphasis on in comparison to Google, and a number of practices it allows which Google doesn’t allow. However, be careful not to jeopardise your Google...(Continue)
Ensure you create decent content that people will want to link to. If the site you’re asking is authoritative, put some effort in to your request - make it personal, interesting and compelling – spell out the...(Continue)
Search engines perform a number of functions to enable them to build up an accurate and relevant index of web pages which can be served to users looking for...(Continue)
PageRank isn’t the only thing that determines how valuable a link is. Relevance, authority and trust are also important...(Continue)
Cloaking is the practice of showing one thing to the search engines and another to your visitors. This is heavily frowned upon by Google. If you do want to use javascript and flash elements, there is an alternative,...(Continue)
When you’ve created your search engine friendly website, you need to make sure Google knows about it. The best way to ensure this is to submit your website to Google, and then to submit an XML sitemap...(Continue)
SEO – search engine optimisation – means ensuring that your site is ‘search engine friendly’. Search engines can find your site, find all of the content on the site, and add that content to their database. ...(Continue)
Widgets are a good way to get mass links to your site. You need to use a html wrapper if your widget is written in a non-SEO friendly language. Also, relevancy is key – make sure...(Continue)
You can generate a return from your website using Google Adwords and other pay per click...(Continue)
Choose a key word or phrase, find its variations and then perform these checks in all the major search engines to identify target sites to request links...(Continue)
Article directories are a great way to get links to your website. You don’t need to write original content for each directory, and you can choose your anchor...(Continue)
SEO is about making changes in relation to your website in order to get more visitors. You need SEO to maintain your share of the market (and expand it, if you want to). You can do...(Continue)
Too many websites focus on driving traffic to their site, ignoring what happens to their visitors once they get there. Conversions = sales – it’s time to stop focusing soley on...(Continue)