SEO Case Study: Ravenshead Law
Ravenshead Law first approached us for some expert advice on their current website.
Ravenshead Law first approached us for some expert advice on their current website. The client was not happy with any aspect of their existing web presence and were keen for Angel SEO to take the lead. Of course, we were quick to respond and advise on key areas for improvement - a completely new website!
Our first task was to design a structure and look & feel that satisfied both user needs and business goals. We did this by working with the client to identify goals & objectives that were key to each success criteria. We knew the design had to to be neutral, yet professional, and convey a message of care and warmth.
"Convey a message of care and warmth..."
We also knew it was important to inform the user of each service, but did not want to bombard them with too much content. Therefore, we developed the services section to display a general summary for each service on offer, with the option to read a thorough interpretation. The user now has the choice to click through for more details about that individual service. Our SEO expertise played a huge part in this decision, as we know that separate subject pages are great for landing pages and Google index inclusion.
The client is very happy with the new web presence, and feels the new site is more appealing to the user and appropriate to the business. We are now in the process of starting a local SEO campaign to attract more business.
Further details coming soon...