SEO for solicitors' firms and legal practices in Nottingham.
We can help your business grow, whatever your industry, using search engine optimisation (SEO).
As a solicitors’ firm in Nottingham, you’re locating amongst some of the most extensive and prestigious firms in the Midlands region. Undoubtedly, you’ll be feeling that pressure – that’s why you’re looking for ways to secure the growth of your firm.
The larger firms are battling it out to keep the business and loyalty of high value commercial clients. Smaller, high street firms are suffering as clients follow the trend of turning to the web for legal services.
How can you win new business in this highly competitive marketplace?
Move away from traditional marketing methods.
Many Nottingham solicitors’ firms still rely on recommendations and traditional marketing methods to bring them new clients. This methodology fails to account for the fact that their potential clients are using search engines like Google and Yahoo to find solicitors.
Your website is the new face of your solicitors’ firm and your opportunity to secure an unlimited amount of new business. You can effectively develop both your commercial and private client base through the web, to the extent that you choose.
Stop thinking about legal services in the traditional sense.
Legal services are moving online. Whether or not you agree with this move, you need to address this in order to survive as a firm.
Clients can access the skills of a lawyer in minutes through innovative services like Just Answers, for just a fraction of the cost of a regular consultation. Teams of conveyancers have taken their legal skills directly to clients, offering online conveyancing services for as little as £99.00.
The delivery of legal services has evolved - and as a Nottingham firm, in a competitive marketplace, you need to evolve with it to survive.
Offering free information can drive traffic your way.
Many potential clients – especially private clients - don’t know that they need specialist legal help at first – they will search for information on their particular problem, rather than search for a solicitor. 40,500 people searched for ‘advice divorce’ in January 2010 alone.
Providing free content is a way to capture this traffic. This advice not only shows your visitors that you have the necessary legal expertise, but also helps your site rank well for key terms relating to the area of law. For example, we can optimise your website so that your advice on getting a divorce ranks highly in Google, and you can gently encourage your reader to seek specialist legal help – from you!
As well as optimising your content, we can offer free advice on ways to maximise your ROI, in relation to the conversion potential of your free content.
Re-evaluate your online business strategy. Grow.
As well as improving your online presence, we recommend you consider what else you can offer your clients as a evolving legal services provider. For example:
- Instant, fixed fee quotes – your potential clients can get several quotes at a time for legal services from comparison websites. Consider offering attractive, fixed fee quotes for as many straightforward legal transactions as possible. We can help you create quote calculators for these.
- Online conveyancing services – you can offer these through a practice management system. Even if you don’t have a PMS, you can conduct and update on the majority of the transaction through the web. Or, our technical team can look at creating a custom PMS for you.
- Low cost private client services – you need to compete with other online providers and should consider whether you can offer affordable legal services via the web, such as simple conveyancing transactions or wills.
- Packaged commercial services – services such as CompactLaw offer extensive packages of forms for smaller businesses to use, including pre drafted employment contracts and forms. Consider innovating in a similar way. We can create systems for you to deliver these on payment.
- Fast law advice services – an increasing number of websites are offering a fast answer to their visitors’ legal questions for a fixed fee. Consider offering this to your visitors, in as many practice areas as possible. We can create a system to help deliver such a service.
- Free initial consultations – whilst these are nothing new, offering them through the web is less common. Hook your solicitors up to answer live queries – we can provide software to facilitate this, with powerful tools for you to monitor its effectiveness in attracting new business.
Angel SEO understands your needs as a law firm.
As well as search engine optimisation and programming experts, our team includes legally qualified experts. This helps us to really understand your needs as a Nottingham solicitors firm. Our Business Development Manager, a qualified F.ILEX with 6+ years of experience in private practice, is on hand to supervise your project.
To find out more about our SEO services please call us on 0115 966 7984 or email info@angelseo.co.uk, where a SEO specialist will be more than happy to talk to you about your needs and requirements.
@AngelSEO - Angel SEO's Dave Cain at Second Wednesday last night http://fb.me/usMkxu2x